Tag: Partnership for Drug-Free Kids

Partnership for Drug-Free Kids Launches New Campaigns Addressing Heartache, Helplessness Felt by Parents of a Child Struggling with Opioid Misuse

Stuart Mitchell

Partnership for Drug-Free Kids has launched two campaigns that examine the impact of opioid addiction on families, while offering hope to parents and loved ones. Both campaigns, created pro-bono by New York-based independent agency, Terri & Sandy, break this week and feature a :30 and a :15 television spot, along with multiple print and out-of-home executions. The first campaign, Impossible Questions, is based on the insight that when a child is struggling with substance use and addiction, parents are faced with questions that have no easy answers. Directed by Mark Pellington…

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Partnership for Drug-Free Kids Announces Relaunch of “Search and Rescue” Opioid Prescriber Education Campaign Website

Stuart Mitchell

Partnership for Drug-Free Kids today announced the website relaunch of “Search and Rescue,” a prescriber education campaign that gives healthcare providers the resources they need to help prevent the misuse and abuse of medicines in their practices. The goal of the Partnership’s Search and Rescue campaign, developed with support from the U.S. Food and Drug Administration (FDA), is to equip prescribers to be proactive in identifying and helping patients at risk for prescription drug abuse. Since the campaign’s national launch in September 2016, even greater attention has been brought to…

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Center For Safe Internet Pharmacies And Partnership For Drug-Free Kids Announce New National Coalition To Help Curb The Opioid Epidemic

Stuart Mitchell

As cities and states across the country continue to search for practical, impactful solutions to prevent addiction and opioid-related overdose deaths, the Center for Safe Internet Pharmacies (CSIP) and Partnership for Drug-Free Kids today announced the launch of MedicineSafe, a new coalition of national and state organizations working together to help save lives. Last year, more than 64,000 Americans died from drug overdoses; two-thirds of those deaths were caused by opioids, including fentanyl. An estimated 2.1 million people in the U.S. struggle with an Opioid Use Disorder (OUD), but less…

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GlassView Drives Awareness for the Partnership for Drug-Free Kids with Impactful Social Video Campaign

Stuart Mitchell

GlassView, the world’s largest independent video platform, drove increased awareness and engagement for the Partnership for Drug-Free Kids‘ work supporting families struggling with their son or daughter’s substance use, with a video campaign aimed at reaching millennial parents.  Securing the attention of busy young parents, GlassView strategically placed the nonprofit’s video featuring parents’ stories of their children’s experiences with substance use on top-tier media outlets. “It is very exciting to be able to partner with the Partnership for Drug-Free Kids on this campaign, which can create real change,” said James…

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New Campaign Announced to Achieve Effective Parity Enforcement in 10 States

Stuart Mitchell

Five of the nation’s leading advocacy organizations for effective enforcement of the Mental Health Parity and Addiction Equity Act (Parity Act) have announced the launch of the Parity@10 Compliance Campaign. The campaign is a three year effort that will unite local and national advocates in 10 states to pursue full enforcement of the Parity Act – with the ultimate goal of ensuring that the law lives up to its promise nationwide. The campaign is being spearheaded by the Legal Action Center (LAC), the Kennedy Forum, The National Center on Addiction…

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