Partnership for Drug-Free Kids has launched two campaigns that examine the impact of opioid addiction on families, while offering hope to parents and loved ones. Both campaigns, created pro-bono by New York-based independent agency, Terri & Sandy, break this week and feature a :30 and a :15 television spot, along with multiple print and out-of-home executions. The first campaign, Impossible Questions, is based on the insight that when a child is struggling with substance use and addiction, parents are faced with questions that have no easy answers. Directed by Mark Pellington…
Read MorePartnership for Drug-Free Kids Launches New Campaigns Addressing Heartache, Helplessness Felt by Parents of a Child Struggling with Opioid Misuse
