The CIPR will shortly be launching a series of video shorts advising businesses on communicating effectively in advance of a no deal Brexit. The initiative is financed with £146,000 from the government’s Business Readiness Fund. The videos – designed for a range of small businesses – will feature public relations practitioners providing advice on general preparation related to PR activities, for specific sectors including Transport, Health and Construction as well as for small and medium-sized PR agencies. Most businesses in the UK are SMEs and many have not yet prepared…
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GlassView Drives Awareness for the Partnership for Drug-Free Kids with Impactful Social Video Campaign
GlassView, the world’s largest independent video platform, drove increased awareness and engagement for the Partnership for Drug-Free Kids‘ work supporting families struggling with their son or daughter’s substance use, with a video campaign aimed at reaching millennial parents. Securing the attention of busy young parents, GlassView strategically placed the nonprofit’s video featuring parents’ stories of their children’s experiences with substance use on top-tier media outlets. “It is very exciting to be able to partner with the Partnership for Drug-Free Kids on this campaign, which can create real change,” said James…
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