Tag: PrideAM

PrideAM describes as “shameful”, the lack of creative and media brands in Stonewall’s Workplace Equality Index

Stuart Mitchell

PrideAM, advertising’s LGBT+ network, today described as shameful, the lack of creative and media agencies in the Stonewall Workplace Equality Index top 100 employers. “Despite the industry’s attempts to drive diversity it seems no progress has been made in proving that the creative workplace is an inclusive space for the LGBT+ community” says PrideAM spokesperson Lara Kingsbeer. “We recognise that some agencies have started to make efforts and are working with Stonewall, but the advertising sector has been too slow to respond to the LGBT+ community.  We are certainly many…

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12 of our favourite Pride Ethical Marketing Campaigns of 2017

Stuart Mitchell

This year’s Pride has brought out some really interesting Ethical Marketing. Here are 12 of our favourite stories we have covered, in no particular order:. 1. In the lead up to Pride this year PrideAM Launched Pride Brand Makeover. PrideAM Launches Pride Brand Makeover 2. Nike celebrates the LGBTQ community with new BETRUE collection Nike celebrates the LGBTQ community with new BETRUE collection 3. Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough” 4. Visit Seattle Debuts…

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PrideAM Launches Pride Brand Makeover

Stuart Mitchell

Pride in Advertising and Marketing (PrideAM) has launched its first ever Pride Brand Makeover. In the run up to a summer of Pride festivals all over the country, the volunteer-run organisation has issued a challenge to brands and agencies to reimagine existing or new campaigns for an LGBT+ audience. The campaign is designed to start a debate around diversity and inclusion when it comes to LGBT+ representation in adland. The campaign has already been backed by leading marketers including Royal Mail’s Jonathan Harman, Michele Oliver from Mars, and Jan Gooding…

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