The Genius of Play Launches New Public Service Announcement Campaign

The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, has announced the release of its award-winning “Dear Parents” public service announcement (PSA) campaign. Each PSA takes a unique look at play from a child’s perspective and explains to parents how a balanced mix of play offers kids a variety of benefits. “In order for kids to receive the maximum benefits from play time, they should engage in different types of play that help develop different…

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Cervical Cancer Screening Is The Focus Of New PSA From Stand Up To Cancer, Rally Health And ATTN

Stand Up To Cancer (SU2C), digital health company Rally Health, Inc., and media company ATTN: have launched a new video public service announcement (PSA) to increase awareness about the importance of screening for the prevention and early detection of cervical cancer. The PSA is part of SU2C and Rally Health’s ongoing “Get Screened Now” campaign promoting cancer screenings. The video PSA – 3 Things That Can Be More Challenging Than Protecting Yourself From Cervical Cancer – takes a humorous approach to help viewers learn about the different ways to screen for…

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Cure Alzheimer’s Fund & BBDO NY Launch first-ever PSA, “Daughter and Mother”

Cure Alzheimer’s Fund has released its first-ever PSA, “Daughter and Mother” the video shows the effects Alzheimer’s can have on your loved one. The goal of the Campaign, the first run by Cure Alzheimer’s Fund is to shed light on how an investment in a cure is an investment in all of our futures. The film was created pro bono by BBDO New York, it was created out of the insight that’s motehr’s will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown. Cure…

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Duracell Taps Actor Milo Ventimiglia to Deliver a Powerful Message about Fire Safety Through a Light-Hearted PSA

Duracell, the most trusted battery, has released a PSA featuring the voice of Emmy-nominated actor Milo Ventimiglia about the importance of changing batteries in smoke detectors on Daylight Saving, which occurred last Sunday. According to the National Fire Protection Association, two thirds of all fire deaths occur in homes in which smoke alarms either aren’t present, or aren’t working. The actor is reminding viewers that while you can’t always prevent fires, you can have the trusted power of Duracell to help alert you. Duracell Daylight Saving with Milo It's Daylight…

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du #PostWisely Campaign Inspires Conversations Around Harmful Social Media Usage and Ethical Online Behaviour

According to an Ipsos survey conducted as part of the campaign, three quarters of respondents claim to come across posts of negative situations on their social networks at least once a week The second instalment of du’s Public Service Announcement, themed “If it were your pain, would you share it”? was unveiled today to raise awareness and inspire conversations around conscientious social media usage. The campaign comprises of four compelling videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the…

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