Smokey Bear Celebrates 75th Birthday

Smokey Bear, the face of the longest-running PSA campaign in United States history, turns 75 today, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944. This progress continues today, with an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years. While it’s clear his work has been successful, 9 out of 10 wildfires are still caused by humans, which means Smokey’s iconic message…

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United Way Releases New Public Service Announcement

United Way Worldwide has released a new public service announcement (PSA) highlighting the role that its 60,0000 corporate partners play in solving community problems across the world. The idea that “change doesn’t happen alone” is underscored by spotlighting the involvement of corporate partners and their employee volunteers, including Kellogg Company, Wells Fargo and UPS.  The three are among 280 of the Fortune 500 companies that partner with United Way. The ad was released during National Volunteer Month as a nod to the almost 3 million volunteers – many of whom…

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Nearly 1 in 3 Americans think “Bigfoot” being real is more likely than retiring comfortably; AARP and the Ad Council help them get on track with new PSAs, resources

Nearly 1 in 3 people approaching retirement age (28%) think they’re more likely to learn Bigfoot is real than to save enough to retire comfortably, according to a recent survey from AARP and the Ad Council. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council today announced new public service advertisements (PSAs) and resources on AceYourRetirement.org. 7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security.**…

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1 in 5 Latinos in the U.S. are Unpaid Family Caregivers; AARP and the Ad Council Offer Support in New PSA Campaign

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more. “Juggling work, personal and caregiving responsibilities can be highly stressful, often putting caregivers at risk for depression, anxiety and heart…

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Save Mankind, new horror-style PSA on climate change from BBH NY

Halloween is a time for scary monsters, and this Halloween a new horror-style PSA by creative agency BBH NY reveals the only monster that we should truly be scared of: Mother Nature. This 90-second film serves as a warning about the horrific effects of global warming if we push Mother Nature too far. In the film, Mother Nature takes the form of a sick woman in a hospital bed, made ill by mankind’s destruction of the planet. But this only fuels her rage, unleashing massive wildfires, deadly storms, and severe…

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