1 in 5 Latinos in the U.S. are Unpaid Family Caregivers; AARP and the Ad Council Offer Support in New PSA Campaign

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more. “Juggling work, personal and caregiving responsibilities can be highly stressful, often putting caregivers at risk for depression, anxiety and heart…

Read More

Save Mankind, new horror-style PSA on climate change from BBH NY

Halloween is a time for scary monsters, and this Halloween a new horror-style PSA by creative agency BBH NY reveals the only monster that we should truly be scared of: Mother Nature. This 90-second film serves as a warning about the horrific effects of global warming if we push Mother Nature too far. In the film, Mother Nature takes the form of a sick woman in a hospital bed, made ill by mankind’s destruction of the planet. But this only fuels her rage, unleashing massive wildfires, deadly storms, and severe…

Read More

PSA Contest Invites Teens To Be Creative To Help Prevent Drowsy Driving, A Factor In 328,000 Crashes

Drowsy driving is estimated to be a factor in 328,000 traffic crashes every year, reports the Governors Highway Safety Association, resulting in an estimated 5,000 deaths.  Studies by NHTSA and the AAA Foundation for Traffic Safety find that more than 31 percent of Americans have driven when they’re so tired that they have trouble keeping their eyes open. Drowsy driving is the theme of the annual Drive2Life PSA Contest, which has just launched from The National Road Safety Foundation in collaboration with Scholastic, the global children’s publishing, education and media…

Read More

New PSAs showcase heartwarming “firsts” for adopted teens and their families

The U.S. Department of Health and Human Services(HHS), Administration for Children and Families (ACF), AdoptUSKids and the Ad Council today launched a new series of public service advertisements (PSAs). The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. “This campaign has made a lasting impact on so many lives since it first launched in 2004, and we’re not done yet,” said Lisa…

Read More

United Breast Cancer Foundation Releases New Public Service Announcement in NYC’s Times Square

United Breast Cancer Foundation (UBCF) recently launched a new Public Service Announcement (PSA), “Breast Cancer Awareness Montage” airing on a prominent, 29’ x 56’ full HD screen billboard at 1500 Broadway and West 43rd Street in New York City’s Times Square now through November 30, 2018. The PSA is a montage of UBCF’s Print PSA’s “Together We Are Tacking Breast Cancer,” “Step Up To The Plate for Every Woman®,” “Together We Can Block Out Breast Cancer,” “Driving Out Breast Cancer,” and “We Support Every Woman®”. Neutron Media assisted with creative…

Read More