United Breast Cancer Foundation Releases New Public Service Announcement in NYC’s Times Square

United Breast Cancer Foundation (UBCF) recently launched a new Public Service Announcement (PSA), “Breast Cancer Awareness Montage” airing on a prominent, 29’ x 56’ full HD screen billboard at 1500 Broadway and West 43rd Street in New York City’s Times Square now through November 30, 2018. The PSA is a montage of UBCF’s Print PSA’s “Together We Are Tacking Breast Cancer,” “Step Up To The Plate for Every Woman®,” “Together We Can Block Out Breast Cancer,” “Driving Out Breast Cancer,” and “We Support Every Woman®”. Neutron Media assisted with creative…

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Pearson Launches National Campaign to Inspire Adults to Turn Their Childhood Passions into Careers

The changing nature of work and skills are making life-long learning more important than ever. Even with education more accessible than ever before, nearly half of American workers (49%) still say their current role isn’t related to their childhood passion. That’s the issue Pearson, the digital education company, is addressing with its new campaign, “Dare to Learn, Dare to Change.” Launching today, the campaign celebrates the brave people who have taken the step to change their lives, empowering millions more adults to rediscover what they are truly passionate about and…

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Eight Kids Each Day Are Unintentionally Injured or Killed by a Gun; New “End Family Fire” Campaign Promotes Safer Gun Storage to Save Lives

Every day in America, eight children are unintentionally killed or injured by a gun,* often one that is found loaded and unsecured in the home. In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled “End Family Fire,” a comprehensive public education campaign focused on preventing the eight gun-related tragedies that occur daily because of these improperly stored weapons. The campaign was produced in partnership with the Ad Council and Droga5, and the PSAs will be distributed to media outlets nationwide. More…

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ASGE Launches Public Service Awareness Campaign to Preempt Esophageal Cancer

The American Society for Gastrointestinal Endoscopy (ASGE) has launched a campaign to inform the public about the link between chronic heartburn and esophageal adenocarcinoma, one of the fastest growing cancers in the US, and that due to recent advances in the detection and treatment of precancerous cells, gastroenterologists (GI’s) are now better equipped to help prevent this cancer before it can even start. The airport focused campaign, which is being launched in conjunction with Digestive Disease Week (DDW), the preeminent annual gastroenterology meeting (GI) which took place during the first…

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“Covered” PSA Urges Parents and Caretakers of Uninsured Children to Get Medicaid and CHIP so Kids are Ready for Summer Activities

Summer is almost here and families are evaluating activities such as sleepaway and day camps, sports teams and family vacations. Many are also examining which medications are needed to prepare for allergy and asthma season. With Medicaid and the Children’s Health Insurance Program (CHIP), parents can breathe a little easier knowing their kids can get the coverage they need to tackle seasonal allergies, and be prepared to participate in warm weather activities. For uninsured kids in families with limited incomes, Medicaid and CHIP offer eligible children and teens up to…

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