Smokey Bear Celebrates 80th Birthday with New PSA Honoring His Legacy of Wildfire Prevention

To celebrate eight decades of Smokey Bear, the USDA Forest Service, the National Association of State Foresters (NASF) and the Ad Council are releasing a new public service advertisement (PSA) paying homage to the legacy of the iconic wildfire prevention campaign. Featuring actor Brian Tyree Henry as the new voice of Smokey Bear, the nostalgic film highlights Smokey’s longstanding presence in American culture and critical message that reminds audiences “Only You Can Prevent Wildfires.”   Since 1944, Smokey Bear’s wildfire prevention campaign has been singular in focus: to educate the…

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Nickelytics, Serve Robotics, and The Ad Council Partner on Innovative Smokey Bear Out-of-Home Advertising Campaign

Nickelytics, a venture-backed B2B adtech startup that allows brands to execute hyperlocal out-of-home advertising campaigns, today announced the launch of one of the first major OOH ad campaigns to be placed on robots. The mobility company partnered with Serve Robotics, the leading autonomous delivery company, and the Ad Council to introduce one of the longest running public service campaigns in history to an innovative new format: delivery robots. The Ad Council’s beloved Smokey will be wrapped around select Serve delivery robots in a new campaign to increase wildfire prevention awareness…

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New Smokey Bear PSAs Urge Responsibility as People Spend More Time Outside

Ahead of spring outdoor recreation season, the U.S. Department of Agriculture’s Forest Service, the National Association of State Foresters and the Ad Council have announced a new public service advertisement (PSA) from Smokey Bear’s Wildfire Prevention campaign encouraging Americans to explore nature responsibly by taking steps to prevent wildfires. “Smokey Bear continues his mission in this campaign to remind people to act responsibly where we live, work and play to prevent unwanted human caused wildfires,” said Forest Service Chief Vicki Christiansen. “We are proud to partner with the Ad Council…

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Smokey Bear Celebrates 75th Birthday

Smokey Bear, the face of the longest-running PSA campaign in United States history, turns 75 today, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944. This progress continues today, with an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years. While it’s clear his work has been successful, 9 out of 10 wildfires are still caused by humans, which means Smokey’s iconic message…

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Smokey Bear Celebrates 75th Birthday with Celebrity Friends in Innovative New Animated Emoji Campaign

In honor of Smokey Bear’s 75th birthday – August 9, 2019 – the U.S.D.A. Forest Service, the National Association of State Foresters and the Ad Council have teamed up to celebrate the nation’s favorite bear. To ensure that Smokey Bear’s important message of wildfire prevention is heard throughout the nation, Stephen Colbert, Al Roker and Jeff Foxworthy have joined the historic campaign, lending their voices to help expand on Smokey’s iconic “Only you can prevent wildfires” catchphrase through the use of facial recognition and voice technologies. For years, through the voice…

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