Guest Post by Space City Productions: Scope feel advertising is not inclusive enough

This is a guest post from Space City Productions where they have spoken to Scope about their feeling that advertising is not inclusive enough and is proving costly for businesses, with billions of pounds not exploited. Just 0.06% of all actors represented in advertising are disabled, despite a fifth of the UK population having a disability of some kind. Given the lack of representation on and off screen, those who are impaired by disability have ensured the plight has been accentuated by idiosyncratic advertising – which is paradoxically perpetuating the…

Read More