Guest Post: It’s time to eradicate the negative stigma of dyslexia in the marcomms industry

Madeleine Weightman, Co-Founder of the platform for marketing and comms freelancers, The Work Crowd which has launched a diversity board with Hanson Search, explains her family’s experience with dyslexia and provides practical tips for agencies to avoid discriminating against people living with it. I was diagnosed with dyslexia when I was about 13 and my sister Alice got the diagnosis at around 11 years of age. At the time, it wasn’t the school that picked it up, but our mother. Both of us always struggled at school and were in…

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“Covid-19 brings an evolving marketing focus” by Dr Kevin Stenson – Marketing in the Time of Covid-19

Our next Marketing in the time of COVID-19 series is called “Covid-19 brings an evolving marketing focus” and is written by Dr Kevin P Stenson PhD MBA, CEO of the Smallpeice Trust. Kevin tells us how Covid-19 has affected their business and changed their marketing and what they do. The Smallpeice Trust was founded in 1966 by Dr. Cosby D P Smallpeice — a brilliant engineer who invented the Smallpeice Lathe. The Smallpeice Trust aims to give young people the support they need to bring their big ideas to life…

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“One of the oldest charities continues to work to address a very 21st century problem through Covid-19” by Prof Averil Macdonald – Marketing in the Time of Covid-19

The second in our Marketing in the time of COVID-19 series is written by Prof Averil Macdonald OBE, DSc, DUniv, FRSA, Averil is Deputy Master of the Worshipful Company of Fuellers and Freelance Diversity and Inclusion Consultant. She has kindly written about what they do and how Covid-19 has affected them.  One of the oldest charities continues to work to address a very 21st century problem through Covid-19 With its roots forming in 1330, the Worshipful Company of Fuellers, better known simply as ‘The Fuellers’, is today, counted amongst the…

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Guest Post – People, planet, and profit – measuring success the BCorp way

In 2017, Simply Business became an accredited B Corp. This accreditation recognises their strong track record of having a positive impact on people, society and the environment. They have very kindly written a guest post about their experiences in becoming a B Corp. This post has been written by Simply Business and is (c) to them, we hope that you find it interesting. It’s natural that as a business owner you want your ventures not only to survive but also to thrive. Success is an obvious goal – but have…

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Guest Post by David Barker from Placer: Driving diversity in the workplace

For National Careers Week, David Barker, Project Director of Placer, shares his thoughts on how employers can use work experience to address diversity in the workplace, and a bit about what Placer is and does. For many employers, improving workforce diversity and inclusion has become a fundamental long-term business objective. Beyond it being ‘the right thing to do’, there has been a shift in attitudes from businesses,recognising that cultivating a diverse workplace is a real driver for business success. In fact, research from McKinsey uncovered companies with a diverse mix…

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