“One of the oldest charities continues to work to address a very 21st century problem through Covid-19” by Prof Averil Macdonald – Marketing in the Time of Covid-19

The second in our Marketing in the time of COVID-19 series is written by Prof Averil Macdonald OBE, DSc, DUniv, FRSA, Averil is Deputy Master of the Worshipful Company of Fuellers and Freelance Diversity and Inclusion Consultant. She has kindly written about what they do and how Covid-19 has affected them.  One of the oldest charities continues to work to address a very 21st century problem through Covid-19 With its roots forming in 1330, the Worshipful Company of Fuellers, better known simply as ‘The Fuellers’, is today, counted amongst the…

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Guest Post – People, planet, and profit – measuring success the BCorp way

In 2017, Simply Business became an accredited B Corp. This accreditation recognises their strong track record of having a positive impact on people, society and the environment. They have very kindly written a guest post about their experiences in becoming a B Corp. This post has been written by Simply Business and is (c) to them, we hope that you find it interesting. It’s natural that as a business owner you want your ventures not only to survive but also to thrive. Success is an obvious goal – but have…

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Guest Post by David Barker from Placer: Driving diversity in the workplace

For National Careers Week, David Barker, Project Director of Placer, shares his thoughts on how employers can use work experience to address diversity in the workplace, and a bit about what Placer is and does. For many employers, improving workforce diversity and inclusion has become a fundamental long-term business objective. Beyond it being ‘the right thing to do’, there has been a shift in attitudes from businesses,recognising that cultivating a diverse workplace is a real driver for business success. In fact, research from McKinsey uncovered companies with a diverse mix…

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Guest Post by Space City Productions: MP: Review requested to reform advertising

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

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Guest Post by Dave Newgass – Workplace Safety: 3 Reasons Why It’s Also An Issue of Ethics

This post here isn’t directly about marketing, ethical or otherwise, but is about another aspect of ethical business, and I felt that it might be of use and value to some people. It is written by Dave Newgass is the owner and Managing Director of Wise Global Training Ltd. Having a sound employee health and safety management system in the workplace can offer organizations several benefits that cover different important aspects. These include: Legal Financial Employee productivity and morale Ethical Of the four facets, the moral side of having a…

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