Mediaplus promotes climate-neutral advertising on World Environment Day

It’s an issue that concerns us all. The production and distribution of advertising creates CO2. Through the “World’s First Carbon Neutral Ad Break”, which Mediaplus ran on 5 June to mark the UN’s World Environment Day, the agency is providing a further stimulus to introduce more climate protection into the advertising market. The ad aims to encourage companies to offset the emissions created by their campaigns. Mediaplus was the first agency on the market to launch the Green GRP. This calculation model, developed in cooperation with ClimatePartner, determines the individual…

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Major British businesses commit to electrify their fleets on World Environment Day

On World Environment Day, British businesses are leading the transition to electric transport. Five major companies join The Climate Group’s global electric vehicles initiative EV100. Through this commitment, they will be switching their fleets to electric by 2030, cutting down on transport greenhouse gas emissions, the fastest-growing contributor to climate change, as well as curbing toxic air pollution.   Leading UK energy provider OVO commits to transitioning its fleet and installing charging infrastructure at its work locations to support EV uptake by employees.  Business services provider Rentokil Initial plc commits to transitioning its fleets in the UK and Europe, with a view to expanding to its global fleet.  Salary Sacrifice vehicle provider Tusker commits to switching its 20,000 customer vehicle fleet and increasing charging to…

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Amorepacific makes upcycled bench made from empty cosmetic bottles in celebration of World Environment Day

In celebration of World Environment Day (June 5), Amorepacific announced its plan to install an upcycled bench made from recycled cosmetic bottles in public facilities for citizens. The bench is a co-creation with environmental startup TerraCycle and environmental design startup Radio-B. To make the bench, Amorepacific developed a terrazzo for the first time in the industry by mixing plastic cosmetic bottle powder with ultra-high performance concrete (UHPC). The bench’s design highlights the importance of recycling with 1,400 empty bottles used in its production. The project also includes some unique ideas…

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UPS Marks World Environment Day By Matching Offsets Of Carbon Neutral Shipments In June

UPS commemorates World Environment Day by matching the carbon offsets of all packages shipped via its carbon neutral program during the month of June. UPS carbon neutral counterbalances the estimated carbon impact of each shipment by purchasing certified carbon offsets. “There is truly no better way to honor World Environment Day than to facilitate actions that will help the planet,” said Suzanne Lindsay-Walker, UPS chief sustainability officer (CSO) and vice president of environmental affairs. “UPS hopes to create more awareness about our carbon neutral shipping option so additional customers will…

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Unitar And Danone Co-Create An Innovative E-Learning Course On Sustainable Diet To Shift Mindsets And Foster Better Choices For The Health Of People And The Planet

On World Environment Day, UNITAR and Danone announced that they have developed an online learning course named “Sustainable Diet”. By highlighting the environmental and social aspects of food production and consumption, the partnership will help people to better understand the impact of their food choices on their health and on the health of the planet. It is seeking to shift mindsets towards a more sustainable way of living and to include sustainable development challenges – such as climate change and biodiversity – into consumers’ decision-making. This joint learning program will…

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