Tag: Mediaplus

Mediaplus promotes climate-neutral advertising on World Environment Day

Stuart Mitchell

It’s an issue that concerns us all. The production and distribution of advertising creates CO2. Through the “World’s First Carbon Neutral Ad Break”, which Mediaplus ran on 5 June to mark the UN’s World Environment Day, the agency is providing a further stimulus to introduce more climate protection into the advertising market. The ad aims to encourage companies to offset the emissions created by their campaigns. Mediaplus was the first agency on the market to launch the Green GRP. This calculation model, developed in cooperation with ClimatePartner, determines the individual…

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Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns

Stuart Mitchell

Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 ­– has initiated the “Green GRP”. When planning a campaign, Mediaplus offers its clients the option to offset individually the carbon emissions arising from the campaign. To calculate the emissions that occur in this way as well as their offsetting through certified climate-protection projects, Mediaplus has brought on board…

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