It’s an issue that concerns us all. The production and distribution of advertising creates CO2. Through the “World’s First Carbon Neutral Ad Break”, which Mediaplus ran on 5 June to mark the UN’s World Environment Day, the agency is providing a further stimulus to introduce more climate protection into the advertising market. The ad aims to encourage companies to offset the emissions created by their campaigns. Mediaplus was the first agency on the market to launch the Green GRP. This calculation model, developed in cooperation with ClimatePartner, determines the individual…
Read MoreMediaplus promotes climate-neutral advertising on World Environment Day
