Everyone’s heard of “Take Our Daughters And Sons To Work Day.” Creative Agency The Media Kitchen turned that day on its head with its “Bring Your Parents/Grandparents/Guardian To Work” event.
Held on Wednesday, June 13 at The Media Kitchen’s NYC headquarters, the event was born from a national LinkedIn study that found that just 1 in 3 parents were aware of what their child actually did for a living.
“Bring Your Parents/Grandparents/Guardian To Work” gave employees a chance to show their parents just what they did on the job, and to also meet their bosses and colleagues. The agency gave the parents the red carpet treatment, having them pose with their daughters/sons for photos as they arrived.
We were really interested in this iniative as it was something we thought it was an interesting and unique take on an established idea, so we spoke to Barry Lowenthal, CEO of The Media Kitchen briefly about it, thanks to Barry for his time.
Can you tell us a little about the Media Kitchen?
The Media Kitchen is a full service media agency, which means we plan and buy all kinds of media. But we have strong digital core and pride ourselves on helping clients select the best adtech partner and platforms. We’ve been around for 17 years and what we do has changed over the years. When I first started there was no such thing as social or the iPhone. So what we do has changed, but what makes us special has always been the same. And that’s our approach to collaboration and our hiring philosophy. We believe that big ideas are only better through collaboration. In fact we took a famous formula, e=(mc)2 and redefined it. E= brand experiences, M=media, C=creative. When M and C work together the results are exponentially more powerful than any one discipline working alone. Our hiring philosophy is simple. You have to be two things to work at TMK, you have to great and nice.
Could you tell us about the thinking behind “Bring Your Parents/Grandparents/Guardian To Work”?
Recently we did a bring your kids to work day, which is always a lot of fun and let’s us show off our kids. But someone suggested we should bring our parents to work because they don’t know what we do. At first we laughed. But then we thought that’s a great idea. Most of our parents don’t understand what we do so let’s fix that, and along the way let’s tell them how grateful they are for everything they’ve done and do for us.
Can you tell us why you feel this important?
TMK is filled with curious people who are great and nice. Sharing what we do with our parents felt like a natural thing to do.
Were you surprised by the reaction?
Personally, I was surprised by how many parents came up to me to thank for me giving their kids a chance. While I was thanking them for raising such amazing people, they were thanking me for giving their kids their first job and that just felt really nice.