On Saturday, April 28th, a group of independent ethical fashion brands from across the UK will host a pop-up market, talks and a fashion show as part of Fashion Revolution Week 2018.
Ethical Brands for Fashion Revolution will showcase some 30 companies and their ethically-made clothing, jewellery, accessories and footwear at the Museum of Brands, Packaging and Advertising just minutes from the world famous Portobello market in West London.
Jo Salter, founder of ethical fashion brand, Where Does It Come From? is co-hosting the April event with Sian Conway, founder of online community, #EthicalHour, and said: “Consumers are increasingly demanding and want to buy products that align with their personal values, from companies that can tell them how they’ve been made and who was involved.
“I see this as a backlash against the fast fashion culture of cheap, throwaway clothes. We want transparency and to know that our clothing isn’t adversely affecting people or the planet.”
#EthicalHour’s Sian Conway, said: “We’re hoping to show people just how easy it is to vote with your wallet and wear clothes that look good of course, but now also do some good.”
A global campaign for change, Fashion Revolution with its hashtag, #whomademyclothes was set up following the devastating collapse of the five-storey Rana Plaza commercial building in Bangladesh on 24th April 2013.
The disaster killed 1,138 and injured approximately 2,500 more after garment factory workers were ordered to come to work despite cracks appearing in walls the day before. News spread that the factories supplied major clothing labels, fashion lovers became activists and consumers demanded change starting with greater transparency in textile supply chains.
Visitors to the free day-long shopping and learning event can hear panel discussions and interviews with ethical fashion industry experts and designers about sustainable fabrics, transparency and the value of ethical products.
Georgina Wilson-Powell, founder of Pebble Magazine, which reports online about ethical consumer issues will host the talks.
Organisers will also show a short film made by ten independent ethical fashion brands for Fashion Revolution 2017.
Event sponsors include, the UK’s leading ethical publication, Ethical Consumer Magazine – also set to feature in panel discussions – We Are Tea, and Make Hay Green Hosting, whose support will mean smaller brands will be able to exhibit at the event.
Ethical Brands For Fashion Revolution is free to attend, but it is advisable to book tickets in advance via Eventbrite.com, search Ethical Fashion.