Day: 14 October 2020

Clear Channel Supports The Great Reset

Stuart Mitchell

Clear Channel has reported they are proud to partner with Purpose Disruptors on an industry-wide initiative called The Great Reset. This included a creative competition, inviting the industry to use the power of creativity to encourage people to maintain the new environmentally positive behaviours adopted during lockdown. The Great Reset was born out of a ‘Green Shoots’ event hosted exactly 6 months ago by the Purpose Disruptors, when it was clear that lockdown was resulting in positive behaviours and consequences for the environment. Over 200 creative ideas were submitted from…

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Amazon Launches ‘Climate Pledge Friendly’ to Make It Easier for Customers to Discover and Shop for Sustainable Products

Stuart Mitchell

Amazon has announced Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers. Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable…

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Kellogg Company Significantly Reduces Food Loss and Organic Waste

Stuart Mitchell

According to the United Nations World Food Programme, roughly one-third of all food produced for human consumption is lost or wasted. Through Kellogg’s commitment to create Better Days for 3 billion people by the end of 2030, Kellogg today announced that since 2016, it has reduced its total organic waste by 13.4% and total waste per pound of food produced by 5.7%. Furthermore, in 2019, just 1.1% of food handled across its manufacturing operations went unused globally, which was provided to local food banks and farmers for animal feed. “The number…

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the community, Skillshot, and Rise Above the Disorder Launch Gamer Therapy

Stuart Mitchell

Traditional gaming stereotypes have become outdated. Many still associate this popular pastime with violence or suicide, but recent studies have found that people increasingly use games to build meaningful connections, open up about their feelings, and de-stress. You could say it’s a form of therapy, a way to cope with a whole new set of anxieties brought on by 2020.  In the lead-up to World Mental Health Day on Saturday, October 10th, creative agency the community has partnered with Skillshot, the prominent Esports company, and Rise Above the Disorder (RAD),…

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Serviceplan Group Launches The Rainmakers series of video talks

Stuart Mitchell

The Serviceplan Group has launched a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media and digital. The series was initiated by Jason Romeyko, Worldwide Executive Creative Director Serviceplan Group, and Marcus Schnarr, CMO International Serviceplan Group. It is hosted by Jason Romeyko who meets international experts from the world of communication selected for their expertise in different sectors to share their insights on a curated series of themes. The videos will…

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