#EthicalHour Founder Named as UK Government’s Green Ambassador

#EthicalHour founder Sian Conway has been selected as one of 10 ambassadors to help promote the government’s Year of Green Action initiative.

The Year of Green Action has been organised by the Department for Environment, Food and Rural Affairs (DEFRA) to “connect more people with the environment and raise awareness about the simple steps everyone can take to make a difference to the natural world”.

The campaign provides a focal point for organisations, individuals, communities and businesses to learn more about their environmental impact and take action to reduce it.

Sian Conway, a 29 year old marketing consultant from Worcestershire, set up #EthicalHour in 2016 as a way of learning how to live more ethically and sustainably. When she struggled to find advice and support online, she decided to create a space to bring like-minded people together and it quickly gained global reach.

Today the network connects over 55,000 changemakers worldwide and covers a wide range of topics from ethical fashion to sustainable food production and ways to lower your carbon footprint by living a low impact lifestyle.

In 2018 the UK Blog Awards named her Green and Eco Influencer of the Year, and as a newly appointed Ambassador for the Year of Green Action Sian will be using her platform to raise awareness about the simple steps everyone can take in their homes, communities and businesses to be more eco-friendly.

Sian said the role is “a fantastic opportunity to speak for sustainability at a higher level and play a role in turning policy and plans into action.”

“We’ve only got a decade to make a meaningful impact in the fight against climate change and it’s essential that everyone plays their part in becoming more eco-friendly” she said.

“In the past year we’ve seen the public embrace the sustainability agenda in a big way thanks to things like the Blue Planet II effect on plastic and the climate strikes. People are actively looking for ways to reduce their impact and it’s exciting to be able to help them live and work more sustainably.”

Sian joins a panel of ambassadors including UN Patron of the Oceans and endurance swimmer Lewis Pugh, environmentalist David de Rothschild and TV presenter Jan Leeming, who will all be helping to educate and inspire the next generation of environmental leaders.

Environment Secretary Michael Gove, who welcomed the ambassadors on board, said:

“These new ambassadors have shown tremendous passion in their drive for environmental protection and have been tenacious in their desire to raise awareness, from swimming the length of the English Channel to sailing a recyclable boat made from reclaimed plastic bottles.

I am delighted to have them on board to champion the Year of Green Action and inspire change.”

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