M&S Future Marketing aims to be more inclusive and promote empowerment

M&S empowerment

Marks & Spencer aims to use future marketing campaigns to position itself as a more inclusive brand with a “shared attitude”. It is hoped, along with a shift in how it advertises –  no longer splitting its food and clothing into seperate campaigns and instead concentrating on the M&S brand as a whole, that this will help to promote a more inclusive brand.  Speaking to Marketing Week, Global Brand and Marketing Director Rob Weston says: “Moving forward we want to make sure we have a single front door to the…

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22 advertisers pull ads from Fox News’ “The O’Reilly Factor”


At time of publishing 22 companies have pulled their advertising from Fox News’ “The O’Reilly Factor,” hosted by Bill O’Reilly. With the recent Google/YouTube placement scandal still in everyone’s minds ad placement and brand safety has never been more at the forefront. These firms are leaving following allegations of misconduct published by The New York Times. The companies in question are GlaxoSmithKline, BMW, Mercedes-Benz, Hyundai, Lexus, Mitsubishi, Constant Contact, UNTUCKit, Sanofi, Allstate, Ainsworth Pet Nutrition/Rachael Ray Nutrish, T. Rowe Price, Wayfair, MileIQ, Bayer, Esurance, Credit Karma, True Car, The Wonderful…

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