Month: April 2017

Coop launches new Community Focused Ads

Stuart Mitchell

The Co-op has unveiled a new campaign focusing on the difference its members make to their local communities. The idea of the campaign is to show the difference the 1% that is donated from each Co-op purchase can help transform the surrounding area. The Campaign was initially launched over Easter Weekend. The campaign’s primary ad, created by Leo Burnett, has a script performed by George the Poet.  The aim of the ads is to showcase how the Co-op helps the communities around it, and features 13 short films all directed…

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Saatchi & Saatchi help develop LandCruiser Emergency Network

Stuart Mitchell
Landcruiser

In a world first, Saatchi & Saatchi Australia has developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. It’s a well-known fact that the Australian Outback is a vast, harsh and unforgiving place. 5 million square kilometres (over 65% of the country) receives no mobile signal. In times of emergency the lack of reception can be incredibly dangerous. However, while you might be far from a cell phone tower in the Outback you’re never far from a Toyota LandCruiser. LandCruiser’s legendary toughness and ability to go…

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Nivea faces backlash for “White is Purity” Ad

Stuart Mitchell

Earlier this month, Nivea, faced a large backlash on both Twitter and Facebook after running an ad for a new deodorant many labeled as racist. The image was originally posted on Nivea’s Middle East Facebook page, showing a woman facing towards a window surrounded by white linen and walls. The slogan written underneath stated, “White is Purity.”The caption read “Keep it clean, keep it bright. Don’t let anyone ruin it, #invisible”. The official Nivea page has over 19 million likes, and has shared advertising ideas in the past, though none…

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The Charity Digital Toolkit Launched

Stuart Mitchell

Following the launch of The Charity Digital Skills Report, which revealed that many UK charities are still struggling to get to grips with digital, Skills Platform and Zoe Amar Communications are today launching the Charity Digital Toolkit. This is a sequel to the successful Charity Social Media Toolkit and showcases best practice, expert insight and practical tips to directly help charities navigate through digital transformation.  The Charity Digital Toolkit is relevant for anyone working in the charity sector – from frontline staff through to experienced digital managers, senior leaders and trustees.…

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O&M London partner with UCL to challenge flaws in Britain’s justice system with the launch of a new campaign.

Stuart Mitchell

O&M London & UCL have launched a new integrated campaign that looks to shine a light on the current injustice present within the British prosecution system. Forensic Science in the UK is drastically underfunded, and as a result, many criminal cases could be using incorrectly interpreted evidence to reach a verdict. The UCL Centre for the Forensic Sciences is seeking to change this by crowdfunding £1,000,000 to create a world-class, forensic evidence research laboratory, and aims to bring this important, but under-represented issue into public consciousness.  The short film by…

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