Golding gets IPA Council support for industry code of conduct

At the latest IPA Council meeting (Thursday 22nd March), comprising leaders from 47 agencies across the UK, it was agreed that the IPA should prepare an industry template for a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification. This template will outline what objectification means and give advice on what acceptable work behaviours look like in order to stop any activities that objectify men or women. The discussion was led by IPA President, Sarah Golding, Chief Executive and Partner of…

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Marketing and Advertising takes note and looks to tackle harassment and abuse

It’s been another interesting week in the world of ethical marketing. When I first started this page a year ago I didn’t envision such a turbulent year which despite showing a horrible side to many industries has had an alternative effect and has helped to create an atmosphere in which women could really fight for equality. Marketing is one of those businesses which has stood up and taken note and this week, in the wake of last week’s International Women’s week we have seen several great new iniatives create specifically…

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22 advertisers pull ads from Fox News’ “The O’Reilly Factor”


At time of publishing 22 companies have pulled their advertising from Fox News’ “The O’Reilly Factor,” hosted by Bill O’Reilly. With the recent Google/YouTube placement scandal still in everyone’s minds ad placement and brand safety has never been more at the forefront. These firms are leaving following allegations of misconduct published by The New York Times. The companies in question are GlaxoSmithKline, BMW, Mercedes-Benz, Hyundai, Lexus, Mitsubishi, Constant Contact, UNTUCKit, Sanofi, Allstate, Ainsworth Pet Nutrition/Rachael Ray Nutrish, T. Rowe Price, Wayfair, MileIQ, Bayer, Esurance, Credit Karma, True Car, The Wonderful…

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