Urban Vision’s The Breath looks to tackle pollution

The Breath

A ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air has been launched in Leicester Square. “The Breath” was created by a team of leading Italian researchers and has been rolled out across several European cities, including Rome and Milan, over the last three years. The material is now being brought to London as part of a corporate partnership between The Breath and media company Urban Vision. Urban Vision is to attach sheets of the air-cleaning substance to all of its…

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Could The Breath be the future in billboard advertising?

The Breath

“The Breath” was created by a team of leading Italian researchers and has been rolled out across several European cities, including Rome and Milan, over the last three years. It is a ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air. The material can be used for both indoor and outdoor purposes, including for office workstations, classrooms and public advertising spaces. The Breath’s Italian inventors claim that once the material is installed it can absorb high concentrations of air pollution within…

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