Earlier this month, Nivea, faced a large backlash on both Twitter and Facebook after running an ad for a new deodorant many labeled as racist. The image was originally posted on Nivea’s Middle East Facebook page, showing a woman facing towards a window surrounded by white linen and walls. The slogan written underneath stated, “White is Purity.”The caption read “Keep it clean, keep it bright. Don’t let anyone ruin it, #invisible”. The official Nivea page has over 19 million likes, and has shared advertising ideas in the past, though none…
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