Tesco becomes first UK retailer to cover the cost of VAT on tampons

Tesco has today announced it will reduce the price of women’s sanitary products in a bid to make them more affordable for customers. The initiative, spearheaded by BBH London, will see a five per cent reduction in price to cover the cost of the so-called ‘Tampon Tax’ or VAT on the items ahead of Government proposals to remove the VAT. It will apply to nearly 100 Tesco own label and branded products in the range. Tesco previously committed to passing on the five per cent saving to customers when the…

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