Month: July 2017

Costa Sunglasses launch “Don’t Fear the Fin” Campaign

Stuart Mitchell

For many sharks are the evil denizens of film and TV, but the reality is they are an important part of our ecosystem, and they’re in danger. A new campaign from Costa Sunglasses, in partnership with  OCEARCH and created by McGarrah Jessee, promotes the importance of sharks to the ecosystems of our oceans. Dubbed “Don’t Fear the Fin,” the campaign is introduced through a series of videos featuring the most unlikely of champions: three shark attack survivors. The Champions of the the sharks are 3 people from different backgrounds, and…

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Poignant Campaign in Colorado to save lives by encouraging seatbelt use

Stuart Mitchell

Last year, 60 lives could have been saved if everyone buckled up in Colorado.  To ensure Coloradans are using seat belts, the Colorado Department of Transportation (CDOT), Colorado State Patrol (CSP) and statewide law enforcement agencies conducted the May Mobilization Click It or Ticket enforcement period from May 22 to June 4th. Last year’s May Mobilization effort resulted in 5,983 seat belt citations, including 295 citations for unrestrained or improperly restrained children under the age of 15. “Wearing a seat belt is the single most effective way to prevent serious…

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Diversity, Equality and Doctor Who – Ethical Marketing News Blog – 30/07/17

Stuart Mitchell

Welcome to our new blog I decided I wanted to have a place where I, or any of the other writers could comment personally on some of the stories of the week, with my opinions of the stories and of the marketing world, and sometimes into the wider world of politics or general news. I apologise if you don’t like the politics but it’s an important issue in diversity for me. About Me This will not be for everyone but I wanted a place where I could get opinion pieces…

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Tesco becomes first UK retailer to cover the cost of VAT on tampons

Stuart Mitchell

Tesco has today announced it will reduce the price of women’s sanitary products in a bid to make them more affordable for customers. The initiative, spearheaded by BBH London, will see a five per cent reduction in price to cover the cost of the so-called ‘Tampon Tax’ or VAT on the items ahead of Government proposals to remove the VAT. It will apply to nearly 100 Tesco own label and branded products in the range. Tesco previously committed to passing on the five per cent saving to customers when the…

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Greenpeace: SpongeBob Tells BP – Back Off The Amazon Reef Campaign

Stuart Mitchell

Don’t Panic Partners has created a new campaign for Greenpeace, in the wake of consortium of oil companies including BP and Total being weeks away from getting permission to drill for oil close to the barely explored Amazon Reef. A consortium of oil companies including BP and Total may be only a few weeks away from getting permission to drill for oil close to the barely explored Amazon Reef. Scientific experts have raised concern about plans to drill in the Amazon Mouth Basin, as the companies admit there is up…

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