Day: 19 November 2017

Tesco kicks off “Everyone’s Welcome” Christmas campaign

Stuart Mitchell

Tesco kicks off “Everyone’s Welcome” Christmas campaign and pledges to donate £1 for every fresh turkey sold to help people in need. Tesco has launched its 2017 Christmas campaign with the first of five television adverts airing on ITV. This year, the retailer will be celebrating the different ways millions of UK shoppers enjoy Christmas, and how great food sits at the heart of it all. It will also provide lots of little helps for customers during the fun and frantic festive period. The campaign features Tesco’s fantastic range of…

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Leo Burnett & NSPCC launch “See Something” Campaign

Stuart Mitchell

Leo Burnett London have created a new campaign with UK children’s charity, the NSPCC, which aims to break the silence around child sexual abuse. The ad features a young girl and her netball coach. The coach seems aware that there is a problem for the girl but that she is afraid to speak out. Both hope that the other will ‘Just say something’. The clip ends with both saying ‘Hi’, this is the first step towards addressing the issue. According to the NSPCC a shocking one in 20 children will…

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National Psoriasis Foundation Launches Our Spot

Stuart Mitchell

The National Psoriasis Foundation (NPF) has launched Our Spot, a program that provides resources for kids and teens living with psoriasis and psoriatic arthritis. The program includes a website and welcome kit with age-appropriate information and resources to help support the needs of youth living with psoriatic disease–from toddlers to teens, and their parents and caregivers too. The goal of Our Spot is to improve health outcomes and quality of life for young people managing the physical and emotional aspects of living with psoriatic disease. Arming youth with information, resources…

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New Campaign Announced to Achieve Effective Parity Enforcement in 10 States

Stuart Mitchell

Five of the nation’s leading advocacy organizations for effective enforcement of the Mental Health Parity and Addiction Equity Act (Parity Act) have announced the launch of the Parity@10 Compliance Campaign. The campaign is a three year effort that will unite local and national advocates in 10 states to pursue full enforcement of the Parity Act – with the ultimate goal of ensuring that the law lives up to its promise nationwide. The campaign is being spearheaded by the Legal Action Center (LAC), the Kennedy Forum, The National Center on Addiction…

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World’s First “Global” Plastic-Offset Scheme Launched by BCDC

Stuart Mitchell

Blockchain Development Company (BCDC) – a member of the Enterprise Ethereum Alliance – has announced the launch of the world’s first “Global” Plastic-Offset Scheme. BCDC, through its RecycleToCoin project, is launching the scheme. It will allow; through partners such as the Plastic Disclosure Project (PDP), everyday families and companies all over the world to first calculate and then offset their entire annual plastic footprint. Unlike the often-controversial carbon offset schemes which can seem intangible, BCDC’s Global Plastic Offset Scheme will only support projects proven to tackle plastic pollution; while supporting…

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