The ad features a young girl and her netball coach. The coach seems aware that there is a problem for the girl but that she is afraid to speak out.
Both hope that the other will ‘Just say something’.
The clip ends with both saying ‘Hi’, this is the first step towards addressing the issue.
According to the NSPCC a shocking one in 20 children will suffer sexual abuse. The charity says that for these children, as well as the adults who are worried it’s happening, speaking out can be incredibly difficult.
Tessa Herbert, Head of Marketing at the NSPCC said: “Everything the NSPCC does – from Childline and their adult helpline to their work in the community – helps to break this silence and prevent abuse from ever happening. This is only possible with the help of our supporters and that’s why this campaign is so important.
“We are asking people to support our vital work, and also providing a reminder that, if you suspect sexual abuse is happening, talking about it is always the right thing to do. By all working together to break the silence, we can start the conversations that end child abuse.”
Oliver Farrington, Creative Director at Leo Burnett who created the advert, added: “There’s a real silence around child sexual abuse. Thousands of children are affected by it – but we all find it very tough to talk about, and people are scared to speak up.
“The NSPCC wants to break this silence, help with the difficult conversations and encourage people to talk. And we just tried to capture that intent in a powerful way.”