Month: December 2017

Unilever to acquire Sundial Brands and creates New Voices Fund

Stuart Mitchell

Unilever today announced an agreement to acquire Sundial Brands, a New York-based personal care products company. Sundial Brands is a leading haircare and skincare company recognized for its innovative use of high-quality and culturally authentic ingredients. Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio™. Since its founding in 1991, Sundial has championed inclusive beauty and has served the unmet needs of consumers of color through its robust innovation pipeline, product offerings and purpose-driven business model. Through its Community Commerce business model, B Corp and Fair for Life…

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The CAP Launches new guidance on “Free trial” or other promotional offer subscription models in advertising

Stuart Mitchell

The CAP has launched new guidance on “Free trial” or other promotional offer subscription models. It provides clear examples of the dos and don’ts when advertising offers that invite consumers to take advantage of a “free trial” product offer, test subscription, or other promotional benefit before enrolling them into making ongoing payments.  They have posted this as part of their commitment to National Consumer Week 2017 which this year focuses on subscriptions and subscription traps. Working with other organisations, including Citizens Advice, National Trading Standards and the Competition and Markets…

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Ford Brazil’s Heavy Truck Division Has Created The ‘Safe Cap’ to Improve Driver Safety

Stuart Mitchell

Ford Brazil’s Heavy Truck division has developed an innovative technology to help truck drivers ride more safely and avoid a common situation that happens during their trip routines: travel fatigue. The Safe Cap looks like a common hat at first sight. However, it comes equipped with sensors that are capable of interpreting the driver’s head movements to warn if the user is tired or sleepy behind the wheel. The alert is issued by three kinds of signals: vibration, sound and light flashes to guide the driver to stop for a…

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Equally Safe Delivery Plan Expanded

Stuart Mitchell

A strategy to prevent and eradicate violence against women and girls is to be expanded and backed by more than £1 million of additional funding the Scottish Government has announced. The Equally Safe delivery plan includes measures to teach school children the importance of consent and healthy relationships and will see Rape Crisis Scotland’s sexual violence prevention programme rolled out across a further 11 local authorities.  The plan, which contains 118 actions, also includes an ‘Equally Safe’ accreditation scheme which will be developed for employers to promote best practice in…

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BBH London’s Black Sheep Studios works with Cifas to create ‘Sponsor a Child Trafficker’ film

Stuart Mitchell

Last week saw the launch of a new film produced by Black Sheep Studios for Cifas, the UK’s fraud prevention service, aiming to deter young people – in particular, students – from becoming money mules. New data shows a 75 per cent rise during the first nine months of 2017, in the number of 18 to 24 year olds who are letting their bank accounts be used to transfer the proceeds of crime. This is where an account, policy or product is misused by the genuine account holder. The most…

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