Month: December 2017

Consequence Strains: Three New Cannabis Strains Created to Expose the Consequences of Driving High

Stuart Mitchell

BBDO Toronto has partnered with R.I.D.E. CHECKS and medical marijuana producer, Beleave, to create “Consequence Strains,” three new cannabis strains that expose the consequences of driving high. The cannabis information resource Leafly.com lists 779 known marijuana strains, yet whimsical names like Laughing Grass and Candy Cane Brain fail to convey the potentially life-changing consequences of smoking and driving. High driving is on the rise in Canada. Nearly 500,000 Canadians have admitted to driving after using marijuana in the past year, and these numbers are expected to increase substantially when recreational…

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CNR Challenges Us With A Powerful Film

Stuart Mitchell

“Refugees” and “migrants” have been front-page news across all media for months. But behind the knee-jerk phrase “migrant crisis” lies a terrible crisis of European hospitality. After the ordeal of their journey, men, women and children leaving their country in an emergency, fleeing poverty, terror or war, see their hopes dashed on the gates of fortress Europe. The European Union, which has spent €13 billion since 2000 to combat so-called migrant flows, does not grant them the dignified welcome to which they are entitled, infringing international agreements and the Human…

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The Ad Council’s 64th Annual Public Service Award Dinner in Honor of Unilever CEO Paul Polman Celebrates the Power of Advertising for Social Change

Stuart Mitchell

On the 30th November the Ad Council, the non-profit leader behind iconic and impactful public service campaigns including “Love Has No Labels” and Smokey Bear, held its 64th Annual Public Service Award Dinner honoring Paul Polman, CEO of Unilever. Samantha Bee, host of TBS’s Emmy-winning Full Frontal with Samantha Bee, emceed the event, which concluded with a live performance from musicians Pat Benatar and Neil Giraldo. The event was held at the New York Hilton Midtown in New York City. Attended by more than 1,500 prominent executives from the media,…

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CAP Launch New Guidelines on How Broadband Can Be Advertised

Stuart Mitchell

The Committees of Advertising Practice (CAP), has launched new guidelines on how broadband can be advertised. Their website gives more information about the new regulations: Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”. This marks a change from the current position that advertised “up to” speeds should be available to at least 10% of customers. We also recommend that speed-checking facilities, for example those provided on internet service providers’…

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McCann Health And ‘Healthcare AtHOME’ Release New Campaign To Caution Against Diets High in Sugar

Stuart Mitchell

HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040”, said Vivek Srivastava, CEO & Co Founder, Healthcare atHOME. “Yet, many patients control it poorly, remaining on diets high in sugar and being unaware that it puts them at risk of serious complications, such as blindness, amputations, kidney failure and…

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