Day: 8 February 2018

Mastercard Encourage Users To Make 2018 Your Year of Action: ‘Start Something Priceless’

Stuart Mitchell

There is no better time than the New Year to remind ourselves that we each have the power to do something meaningful, make something special happen in our lives and our world. With the global launch of Start Something Priceless, Mastercard is aiming to inspire everyone to take a first step in pursuit of their chosen passion or purpose, and turn small moments into amazing memories. “Start Something Priceless is a call to action at a time when people expect actions, not just ads, from brands,” said Raja Rajamannar, chief…

Read More

CIPR Welcomes Commitment to Tackle ‘Fake News’

Stuart Mitchell

The establishment of a National Security Communications Unit to tackle the threat of “fake news” spread by hostile state actors is a welcome step by Government, says the Chartered Institute of Public Relations. However, the roots and causes of ‘fake news’ are complex and the new unit must protect free speech as well as defend our democracy. In a comment in PR Week, the Head of Government Communications also promised a new unit within the Cabinet Office to tackle “disinformation and reclaim a fact-based public debate.”  Stuart Bruce FCIPR, Chair…

Read More

Let’s Win Launches Online Video Campaign Featuring Long-Term Pancreatic Cancer Survivors

Stuart Mitchell

Let’s Win, an initiative supported by the Lustgarten Foundation, launched the Let’s Win! Pancreatic Cancer Survivors video series Friday, January 19, 2018, at the American Society of Clinical Oncology Gastrointestinal Cancers Symposium. The new online video series, featuring long-term pancreatic cancer survivors of all ages and diverse backgrounds, has been created to show pancreatic cancer patients and their families that people do survive this disease. The survivors have responded exceptionally well to pancreatic cancer therapy that incorporates clinical trials and treatments that go beyond traditional protocols.  When patients are first…

Read More

Humanity & Inclusion becomes new name of Handicap International

Stuart Mitchell

Humanity & Inclusion became the new name of Handicap International’s global network today. The organization, which shared the Nobel Peace Prize in 1997 for its work to ban anti-personnel landmines, implements more than 300 projects in about 60 countries. ‘Humanity & Inclusion’ expresses one of the organization’s central values, humanity. This is reflected every day in HI’s benevolent and empathetic approach, close proximity with its beneficiaries, and respect for individuality. “‘Inclusion’ reflects one of the core ambitions that has driven our actions for 35 years: the inclusion of people with…

Read More

DoSomething.org Premieres The Anti-Food Waste Kitchen

Stuart Mitchell

DoSomething.org, the largest organization for young people and social change announces “Feeding Better Futures” in partnership with General Mills. Feeding Better Futures looks to address hunger relief and sustainable agriculture issues by championing the ingenuity of today’s youth. The new campaign launches today with a PSA starring actress, AnnaSophia Robb, who steps into “The Anti-Food Waste Kitchen” to show how thoughtful food consumption choices today can solve food access issues now and in the future. Today, 842 million — nearly 12 percent of the world’s population — struggle with hunger,…

Read More