Day One and BBDO New York have partnered up to create awareness for teen dating abuse, with a new short animated film, “Sunshine.” Day One is an organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it. The film opens with an intentionally clichéd love at first sight romance. The two main characters quickly fall for each other, set to the classic song “Walkin’ on Sunshine” by Katrina and the Waves. As the film progresses, however, the viewer…
Read MoreDay: 2 March 2018
Major movement to “reclaim social media for good” inspires thousands of positive tweets and posts
A major social media movement to “reclaim social media for good” went viral in early February, with thousands of individuals, charities and organisations actively calling for more positivity on social media, including Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kidz. The movement, which has been trending on Twitter, reached a staggering 10 million people within the first five hours on social media alone, and was supported by people such as Miranda Hart. Leading with the tagline “There’s too much negativity on social media nowadays. Let’s reclaim social media for…
Read MoreAnna Friel narrates film for climate change campaign
Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives – and how powerful we can be when we tackle it together. The film is being released as part of Show The Love, a Valentine’s Day campaign that brings together millions of people around the country for action on climate change. The 60-second film, produced by The Climate Coalition with The Full Service and Jelly London, follows an animation…
Read MoreThe movement #MyGameMyName addresses the abuse and oppression suffered by female gamers
The games industry that was previously dominated by men for years is currently made up of almost 46% of women, according to Game Consumer Insights, produced by Newzoo, the leading provider of market intelligence, covering the global games, eSports, and mobile markets. Despite this fact and their relevance in the universe of online games, the great majority of female gamers say they have experienced some kind of sexual harassment or bullying in online games, which leads them to frequently hide their identity and enter competitions using masculine or neutral nicknames…
Read MoreFirst Gaming Company and First eSports Company to Take Gender Equality Pledge
Parity announced today that Skillz, a leader in mobile eSports, has become the first gaming company and the first eSports company to take the ParityPledgeTM. With this undertaking, Skillz joins a growing number of tech companies to publicly announce that they will interview at least one qualified woman for every open executive role. This is an important step forward for the gaming industry, particularly with frequent headlines regarding gender inequality in both the technology and media industries. “Parity.org was founded to correct the stark reality of gender imbalance at the…
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