Day One and BBDO New York partner to create awareness for teen dating abuse with a new short animated film “Sunshine.”

Day One and BBDO New York have partnered up to create awareness for teen dating abuse, with a new short animated film, “Sunshine.” Day One is an organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it. The film opens with an intentionally clichéd love at first sight romance. The two main characters quickly fall for each other, set to the classic song “Walkin’ on Sunshine” by Katrina and the Waves. As the film progresses, however, the viewer…

Read More

Sunshine, MPC and BE COOL BE NICE® Release New Campaign

Sunshine and MPC have collaborated with the anti-bullying movement BE COOL BE NICE® to produce  an animated music video and book featuring characters created with design direction from a cast of fashion all-stars. The film’s characters have design and creative input from Christopher  Bailey (Chief Creative Officer, Burberry), Pat McGrath MBE (Founder, Pat McGrath Labs), Chaos Fashion (super stylists of Fendi etc Charlotte Stockdale  and Katie Lyall), Henry Holland (Founder, House of Holland) and more. The characters originate from the BE COOL BE NICE® book, on sale from 9 November…

Read More