Day: 8 May 2018

Red Cross to Sound the Alarm Against Home Fires By Installing 100,000 Smoke Alarms Across U.S. in 16 Days

Stuart Mitchell

The American Red Cross is getting ready to Sound the Alarm against home fires. From April 28 to May 13, thousands of Red Cross volunteers and partners will install 100,000 free smoke alarms in just 16 days in communities at high risk for fires. “Three out of every five home fire deaths happen in homes that don’t have working smoke alarms,” said Gail McGovern, President and CEO of the American Red Cross. “Please help lower these tragic statistics by joining us in this lifesaving effort to Sound the Alarm against home…

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Ian Somerhalder and Energy Upgrade California Have Some Good “Clean” Fun Promoting Energy Efficiency

Stuart Mitchell

On Earth Day, April 22, Energy Upgrade California (EUC), a statewide initiative committed to helping Californians take action to save energy, teamed up with environmentalist and actor Ian Somerhalder to host a Cold Wash Party at a Los Angeles-area laundromat. The Earth Day event is a part of EUC’s “Do Your Thing” campaign and was designed to raise awareness about small behaviors Californians can take to save energy and reduce demand on the energy grid. According to EUC, the demand for energy reaches its peak between the hours of 4…

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National Forest Foundation launches ambitious effort to plant 50 million trees

Stuart Mitchell

On Earth Day, April 22nd, the National Forest Foundation (NFF) launched an ambitious campaign to plant 50 million trees on America’s National Forests. The NFF initiated this effort to address the increasing reforestation needs on our National Forests. Many Americans are unaware that an estimated one million acres of National Forests need reforestation. Every year, wildfire, insects and disease take their toll on these treasured public lands. The campaign calls attention to this issue and invites Americans to make a difference. “We will address this need head on by planting…

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Barnardo’s ask UK schoolchildren to put their thinking caps on for Barnardo’s fundraising Hat Day!

Stuart Mitchell

Barnardo’s is asking teachers, child carers, parents and pupils to sign up for Hat Day and wear a fun hat to raise money to support the UK’s most vulnerable children. The charity’s fundraising Hat Day celebrated on Friday 18 May, encourages children to wear or make a hat signifying who or what they would like to be or do when they grow up. It could be a firefighter, police officer, chef, astronaut, medic or sportsperson. There are no rules or limits to the imagination – they may want to be…

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Food advertising: evidence-based rules for children’s multimedia lives

Stuart Mitchell

The CAP have posted a news item on their website which goes into more detail about the TV advertising rules brought in last year. I include the post below, but have a look at their site for more info. Advertising is at the heart of a fast-changing media landscape; keeping up requires dedicated effort. But there’s one thing that doesn’t change: we want to protect people, especially children, and controlling the advertising of foods and soft drinks high in fat, salt and sugar (HFSS foods) is central to that work.…

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