Month: May 2018

Jumpstart and Houghton Mifflin Harcourt Partner to Promote Early Literacy Through Jumpstart’s Read for the Record®

Stuart Mitchell

Jumpstart is pleased to announce a new partnership with global learning company Houghton Mifflin Harcourt’s Books for Young Readers division to celebrate the power of reading with young children through Jumpstart’s 13th annual Read for the Record campaign. Read for the Record is a national effort to raise awareness about the need for high-quality early learning for all children and the transformative power of books and reading to impact student learning and engagement. Published by Houghton Mifflin Harcourt Books for Young Readers, this year’s book selection, Maybe Something Beautiful, by F. Isabel Campoy and‎ Theresa…

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BODEGA Crafts Content To Raise Awareness For Trickle Up

Stuart Mitchell

New York/San Francisco-based content creation/production company BODEGA served as the agency and production company on a content campaign for NYC-based nonprofit Trickle Up. Trickle Up works with the world’s poorest and most vulnerable people to help them achieve financial independence and social connection, advancing their economic and social well-being. Continuing a multi-year collaboration that has filmed stories in India, Africa, and Guatemala, Director/Creative Director Mark Littman led the BODEGA team to indigenous Mayan villages in the Yucatan Peninsula to record authentic stories in the voices of the Trickle Up’s participants and…

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Alba Botanica® Do Good, Do Beautiful Grant Program Announces Winners

Stuart Mitchell

The Alba Botanica® brand proudly embodies its mission to “Do Beautiful,” with their Do Good, Do Beautiful campaign. Founded in 2017, the campaign represents pillars the Alba Botanica® brand stands for:  female empowerment, environmental sustainability, animal rights and rescue as well as empowering fearless females who take the reins, create legacies, and are unafraid to start a revolution. By using only botanical-based, natural and 100% vegetarian ingredients, Alba Botanica® brand consistently “does beautiful” by reducing its environmental footprint whenever possible. Determined to continue “doing good,” the brand has now introduced the…

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A World First! UNITED BLACK FABRIC that transforms from black into all colors of the rainbow.

Stuart Mitchell

TBWA\HAKUHODO develops “UNITED BLACK FABRIC”. An entirely new kind of fabric – black on the surface, but when stretched, revealing the colors of the rainbow – was custom-designed, developed and created by the agency for AIG Japan Holdings (AIG Japan), symbolizing the theme of its “DIVERSITY IS STRENGTH” campaign. The campaign spearheads a large-scale communication campaign being undertaken by AIG Japan to declare its stance against discrimination and prejudice in any form. The TBWA\HAKUHODO creative team was inspired by the fact that mixing all the colors of the rainbow, creates…

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New Campaign to Address “Plant Blindness” among U.S. Youth

Stuart Mitchell

Plants are critical to the future of the planet, but absent from the minds of most American youth, resulting in a perilous workforce gap in the horticulture industry. Today, a new national campaign, BLOOM!, launched to excite young people about the power of plants and ensure horticulture – along with the millions who depend on it – thrives well into the future. BLOOM! is the first major initiative of Seed Your Future, a coalition of more than 150 partners – including horticulture companies, gardening organizations, schools, colleges, universities, public gardens,…

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