Month: May 2018

TBWA India Creates ‘Blink To Speak’ System for People Suffering from Paralysis

Stuart Mitchell

We take our ability to communicate for granted. But there are over 60 million people in the world suffer from spinal cord injuries and brain strokes. Conditions such as ALS (Amyotrophic Lateral Sclerosis) and MNDs (Motor Neuron Diseases), render them partially or completely paralysed. They survive for years, bound to their beds or wheelchairs with no power to express even the smallest need or desire. Medical advances have been able to give them a longer life. But that life is stifled by silence. Even with an absolutely alert mind, they are…

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Introducing ‘The United Collection’ – garments made from the flags of opposing nations

Stuart Mitchell

Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam’s top creative entities, to make a sartorial stance against global polarisation with ‘The United Collection’. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed and then reconstructed into fashion statements. ‘The United Collection’ launched with an event, a website, an online video and an outdoor campaign – and the garments themselves will be publicly exhibited in Amsterdam. “Every once…

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FCB Spain Is Crazy About ACNUR In First Campaign

Stuart Mitchell

After a contest between agencies, last December, the Spanish Committee of UNHCR (the UN Agency for Refugees) assigned its new brand campaign to FCB Spain. The campaign revolves around the concept ‘I am crazy about UNHCR’ to come to praise the value of the contributions of partners and donors, that without them, it would not be possible to make a positive difference in the lives of millions of people. The idea seeks to thank the partners for their contribution and awaken pride in belonging to UNHCR. The advertiser’s team has…

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KPMG votes to support NSPCC mission to deliver safer and happier childhoods across the UK

Stuart Mitchell

KPMG and the NSPCC are joining forces in an effort to reach hundreds of thousands of primary school children with vital information that will help them have happier and safer childhoods. More than 8,700 staff from the professional services firm KPMG chose the NSPCC to be the company’s national charity over the next two years, a partnership that will form a key part of the firm’s corporate responsibility initiative. Teams of KPMG volunteers will work with the NSPCC to deliver ‘Speak Out. Stay Safe’ assemblies, where primary school children will…

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São Paulo City Hall transforms viaducts in media to talk with homeless people

Stuart Mitchell

São Paulo has a significant number of homeless people on the streets. Even so, many public shelters remain with empty beds every day. Sometimes for a noble reason: they don’t want to abandon their dogs, not accepted in those places before. Now, the new units accept and guarantee space for the pets, but their misinformation left the beds still empty, while hundreds of people continue to sleep on the sidewalks. To change this reality and talk with this so specific target, who don’t have smartphone, social media profile or frequent…

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