Month: June 2018

Tektronix Celebrates International Women in Engineering Day By Recognizing Former Engineer Connie Wilson

Stuart Mitchell

Tektronix, Inc., has joined a number of companies and institutions – including many Tektronix customers –  globally to celebrate International Women in Engineering Day (INWED) took place on June 23, 2018 under the theme #RaisingTheBar. As part of the celebration, the company recognised the accomplishments of former Tektronix engineer, Connie Wilson, who led the development of the CRTs used in early oscilloscopes in the 1960s during her time at the company from 1957 to 1974. The company is also establishing an achievement award in her name and will be making…

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“It’s not only a tree”, TBWA\Spain’s graphic campaign for Reforesta Association

Stuart Mitchell

22th May was adopted as the International day for Biological Diversity. To celebrate that day, TBWA\Spain and Reforesta Association want to raise awareness about one of the main threats of our ecosystem: deforestation. Deforestation puts hundreds of species in the world at risk of extinction. With this graphic campaign we want to represent how the destruction of the trees directly affects the animals. An owl, a tiger and a gorilla represent hundreds of species that are at risk of extinction due to deforestation. Links http://tbwa.es/

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Grey Poland and Rak’n’Roll Launch Beer

Stuart Mitchell

Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand and turned it into a self-sufficient donation engine. There were 1500 bottles, and with each sold bottle a donation of 50 Eurocents was made to the foundation. Remaining income was spent on brewing the next batch…

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Swedish Companies Launch #ImPerfect Iniative Against Fake Online Facades

Stuart Mitchell

Swedish insurance company Länsförsäkringar, working alongside Agency Stendahls, has started a successful movement combatting fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar,  wanted to shine a light on this and help teens see beyond all fake online facades. The problem was teens wouldn’t listen to an insurance company… They turned the…

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Boys and Girls Clubs of Canada Launch Kid Of Privilege Campaign

Stuart Mitchell

Boys and Girls Clubs of Canada is launching a new brand campaign that demonstrates how the organization is positively changing the trajectory of kids’ lives. The role of the campaign, created by idea shop Mackie Biernacki, is to underline the beneficial work that Clubs do across Canada. Boys and Girls Clubs are a safe haven for kids during critical out-of-school hours. We know that what kids and teenagers do when school is out can be incredibly pivotal to their future. Those few hours each day at a Boys and Girls…

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