Month: June 2018

A ‘Slave-Made’ Pair Of Sneakers Brings The Fight Against Slavery To A Millennial Audience

Stuart Mitchell

A video by YouTube influencer Jacques Slade – unveiling a pair of ‘slave-made’ trainers-has reached a huge new audience in a campaign aimed at bringing the issue of modern slavery to younger consumers. Under the tagline ‘Unboxing the real price of sneakers’ the campaign by the Thomson Reuters Foundation sees Jacques Slade – whose YouTube videos regularly reach more than 1.5 million people – opening a custom-made pair of trainers on camera for the first time. At first glance, the shoes – created in collaboration with The Shoe Surgeon, a…

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Co-op AGM backs Stop Funding Hate

Stuart Mitchell

96% of the Co-op Group annual general meeting has voted in favour of a motion on responsible advertising. The motion notes “the concern from the United Nations and hate crime experts that some media outlets in the UK are fuelling and legitimising prejudice and an increase in hate crime” and calls on the Board to review existing policy and “prepare an ethical advertising policy that puts controls in place to ensure adverts do not appear in media that are incompatible with co-operative ethics, values and principles”. The member motion was…

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BBC and commercial radio joined forces for the first time in Mental Health Minute broadcast

Stuart Mitchell

BBC and commercial radio stations around the UK united for the first time to broadcast a one-minute message about mental health. The historical broadcast went out on air simultaneously on May 15 at 10.59am and featured globally famous voices talking about the stigma of mental health. The message was to recognise Mental Health Awareness Week during the industry’s Radio Audio Week. The minute is supported by the Royal Foundation’s Heads Together campaign which launched in 2016 to change the national conversation on mental health and tackle the stigma that prevents…

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6 Water Safety Tips to Help Save a Life This Summer

Stuart Mitchell

All 50 U.S. State Governors have proclaimed May as National Water Safety Month (NWSM) in recognition of the importance of implementing safer water practices during the summer months. As families converge on aquatic centers, pools, splash pads, waterparks and open bodies of water for recreational water activities this Memorial Day weekend, it is vital to ensure safety is a priority for all people. The NWSM campaign supporters offer six important tips and reminders for parents and caregivers about safer water practices. Keep these six water safety tips in mind: Constant…

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McCann Worldgroup Named Most Effective Agency Network In 2018 Global Effie Effectiveness Index

Stuart Mitchell

McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2018 Effie Effectiveness Index. Harris Diamond, Chairman and CEO of McCann Worldgroup, said, “The Effies recognize the most important issue in marketing, highlighting whether your campaigns are effective in driving sales and increasing brand and product recognition.  This is our foremost mission and I am proud that our strategic, creative and business leadership teams are being recognized for delivering ROI and effective creative approaches that build our clients’ businesses and increase their market share.” McCann Worldgroup was…

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