Month: June 2018

Cannes Lions launches The Work

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business. The Work is a unique digital platform that offers intuitive ways to search over 200,000 global pieces of creative work, curated playlists, and spotlights on the work of individual brands and agencies. This database of creativity is organised intelligently to allow businesses to access the world’s greatest work by accolade, industry sector, brand, agency, geography…

Read More

Future Lions 2018 breaks previous records

Stuart Mitchell

A record-breaking 2,290 participants have entered Future Lions 2018, AKQA’s global undergraduate competition. Students from 386 schools across 55 countries, including for the first time, South Africa, Sri Lanka and Malaysia, have submitted pioneering ideas to connect audiences to a brand in a way not possible three years ago. Future Lions 2018 partners include Snap Inc., and global youth empowerment organisation, MiSK Foundation. Claire Valoti, VP International Sales at Snap Inc. said: “At Snap, we believe ideas have the power to change the world and our platform exists to give…

Read More

New, powerful digital film from Ginger by Lifestyle inspires young girls to be #ImperfectlyPerfect

Stuart Mitchell

After the impactful, digital first launch of the #ImperfectlyPerfect campaign, Ginger by Lifestyle, continues to bring forth the bold, unfiltered and fearless voice of young girls, this time while debunking fashion stereotypes and encouraging girls to make their own fashion rules. The impactful digital film, conceptualised by J Walter Thompson Bangalore, explores the unrealistic demands of fashion and perfection that the society places on young girls. #ImperfectlyPerfect weaves in voices of young girls in a powerful short film exploring how they are judged because of their fashion choices that don’t…

Read More

Transport for London reminds motorists inappropriate speed is dangerous

Stuart Mitchell

Transport for London (TfL) have launched a new campaign to reduce the number of deaths and serious injuries on London roads by reminding motorists, including motorbike riders, of the dangers they pose when travelling at an inappropriate speed. ‘Risk Up’ warns drivers that inappropriate speed, driving too fast for the condition of the road, increases the risk of injury to themselves and other road users and to slow down. The campaign, which will be seen across the capital from today states simply, ‘Drivers. On built –up streets, when your foot…

Read More

21 Courageous Canines Competing To Become America’s Top Dog

Stuart Mitchell

America’s animal lovers have spoken, and after more than half a million votes from across the country, 21 courageous canines are advancing to the semifinal rounds of the 2018 American Humane Hero Dog Awards®, sponsored by the Lois Pope LIFE Foundation and Zoetis, and broadcast nationally on Hallmark Channel. The heroic hounds were chosen by the American public to advance to the semifinals from a field of 266 remarkable candidates. The public is now invited to visit www.HeroDogAwards.org between now and July 11 to vote once per day for their…

Read More