Tag: Transport for London

New outdoor road safety campaign illustrates perfectly that we are all fragile under our shells

Stuart Mitchell

An eye-catching campaign created by University of the Arts London student Agota Rencsenyi, is the winner for the 2021Re:act international road safety behaviour change programme in London. Re:act challenges university students to create a campaign that raises awareness among 18 to 25-year-old road users of a critical road safety issue. An initiative of strategic behaviour change agency Hard Edge, it is the second year the international programme has been conducted in London. The brief for Re:act London 2021 was ‘vulnerable road users and drivers: shared responsibility’. A vulnerable road user(VRU)…

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Mastercard and Partners Launch Priceless Planet Coalition to Act on Climate Change

Stuart Mitchell

Mastercard has announced the launch of the Priceless Planet Coalition, a platform to unite corporate sustainability efforts and make meaningful investments to preserve the environment. Together with partners who share a commitment to doing well by doing good, the Priceless Planet Coalition is pledging to plant 100 million trees over five years. Founding partners in the coalition include Citibank, Santander UK, IHS Markit, bunq, Saks Fifth Avenue, L.L. Bean, New York Metropolitan Transportation Authority, Transport for London, and American Airlines, with more to be announced. It is crucial for companies…

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TfL celebrates diversity with new roundels for Pride

Stuart Mitchell

The Mayor of London and Transport for London (TfL) celebrate Pride this year with a trio of inclusive roundels ahead of Pride in London on Saturday 6 July. For the first time ever, the Bi Pride roundel can be seen across the transport network alongside the now iconic colours of the rainbow and Trans Pride flags to celebrate the LGBT+ community. To reflect the diversity of sexualities and gender identities, the ever-popular rainbow roundel returns with additional black and brown stripes to mark the representation of the BAME LGBT+ community.…

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London City Hall and TfL announce diversity in advertising competition winner

Stuart Mitchell

London City Hall and Transport for London (TfL) have announced that Holland & Barrett’s ‘Me.No.Pause’ campaign has won an innovative competition designed to make advertising in London more representative of the capital. The campaign, which challenges perceptions around the menopause, was chosen as the winner of the ‘Women We See’ competition due to its positive presentation of women going through the menopause and commitment to reflecting the diversity of women in London. The competition was launched in July last year to encourage advertisers to create more positive and inclusive campaigns,…

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Dame Jessica Ennis-Hill Leads Santander’s First Tour De Force

Stuart Mitchell

Dame Jessica Ennis-Hill has today helped Santander and Transport for London (TfL) launch the UK’s first sightseeing cycle tour of landmarks linked with pioneering and inspirational women from the past and present. Launched to celebrate this year’s centenary of the first women winning the right to vote in the UK, the free Tour de Force experience sees participants take Santander Cycles on a guided ride across London, where they will hear the stories of women from all walks of life whose amazing achievements have helped to shape the city, the…

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