Day: 14 August 2018

M&S launches Podcast with Pieces about their Plan A Sustainability

Stuart Mitchell

Marks & Spencer (M&S) has launched a new Podcast that goes behind-the-scenes at the retailer. Interviewing M&S colleagues and guests from the world of business, government and campaign groups, it will tackle some of big issues facing business today, look at the history of the High Street and the ever-changing world of retail. Series one takes a look at sustainable business and M&S’ Plan A programme. A second series is planned later in the year looking at the history of the High Street, working with the M&S Archive based in…

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Hard-hitting ‘Coming Out Kit’ campaign to raise awareness of LGBTIQ+ homelessness

Stuart Mitchell

If there was a kit for someone who is about to ‘come out’, what would you put in it? London Pride visitors were unanimous in suggesting confetti, glitter and bottles of champagne. But those weren’t the contents of the rainbow-strewn drawstring bag they were holding. Instead of the celebratory items they expected, they found things needed for surviving on the street: a sleeping bag, a woolly hat, warm socks. 1 in 4 homeless people in the UK identify as LGBTIQ+. That’s the shocking statistic behind the Coming Out Kit created…

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Wavemaker Hold LGBTQ+ Panel To Celebrate London Pride

Stuart Mitchell

To celebrate London Pride, Wavemaker got together a panel with formidable experience of bringing LGBTQ+ marketing into the mainstream. They discussed the opportunities – and the potential pitfalls – of targeting LGBTQ+ communities in their communications. The panelists included: Andrew Sanderson, Customer Marketing Manager at Thomas Cook Airlines, Antonia Bonello, Buzzfeed Art and Partnerships Director, Darren Clapich, Founder of Othervox, Maya-Liam Haynes, Social Media Assistant at RNIB, and  Peter Heneghan, Head of Communications at LADbible Group. Below is a write up of the key points from the panel, Panelists Andrew Sanderson, Customer Marketing…

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Reebok Celebrates Strong Women Inspiring Others To Be Their Best Selves

Stuart Mitchell

Global fitness leader Reebok has launched a multi-faceted campaign celebrating women who are helping bring positive change to the world – each in their own unique way. The campaign is the latest evolution of the brand’s Be More Human rally cry, which encourages people to be the best possible version of themselves physically, mentally and socially. Featured in the campaign are artists and athletes including Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and Katrin Davidsdottir, who each tell their own personal story of overcoming barriers to become…

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Meijer Spring Simply Give Campaign Generates $3.5 Million

Stuart Mitchell

The Meijer spring Simply Give campaign set a record with more than $3.5 million in donations for food pantries throughout the Midwest, making it the most successful campaign in the program’s history. “The spring success includes a record $1.1 million donation to the program during the Meijer LPGA Classic for Simply Give,” said Cathy Cooper, Senior Director of Community Partnerships and Giving. “We are pleased that participation in the Simply Give program continues to grow because it truly makes a difference in the communities we serve,” she said. “We are…

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