Month: September 2018

JWT Amsterdam campaign for PLUS supermarket follows a young Syrian boy’s adventures with typical Dutch food

Stuart Mitchell

Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful –  and sometimes weird – their own food is. That is, until someone from a different place arrives… The power of good food This insight sets the scene for JWT Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory. True Dutch delicacies…

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R U OK? 2018 major TVC ‘Signs’ launches

Stuart Mitchell

A TVC developed by suicide prevention charity R U OK? for their 2018 campaign called ‘Signs’has been rolled out across the country, gracing movie theatre screens, television and online media publications. Produced, directed and edited by Simon Frost and written and developed by Mick Hunter, the piece was inspired by the maiden speech by Member for Berowra, Julian Lesser. Lesser’s speech was a poignant one that focused on the small behavioural signs that were missed in the lead up to his father’s suicide when he was just 20 years old.…

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Newcastle Carers launches new #WeCareToo campaign aimed at young adult unpaid carers

Stuart Mitchell

Newcastle Carers, a charity dedicated to providing information and support to adult unpaid carers in Newcastle, today announced the launch of a brand new advertising campaign that has been designed and created by a group of young adults with a caring role. All of the young adult carers involved in creating the #WeCareToo campaign receive support from Newcastle Carers and feel that their lives would have been very different if they had received that support sooner; this inspired them to raise awareness about the information, advice and support that is…

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Equality At The Box Office: Atom Tickets Survey And Data Reveals Women’s Movie Preferences

Stuart Mitchell

In celebration and support of Women’s Equality Day on August 26, Atom Tickets surveyed women to ask about their movie and genre preferences, as well as their opinions about gender representation in the entertainment industry. Armed with the survey responses, Atom also pulled in ticketing sales information to reveal top movies women showed up to support so far this year. Additionally, Atom launched a digital and social media campaign to promote Women’s Equality Day with a ticketing offer of half off a movie ticket for first time buyers with code…

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AARP Foundation Launches “The Face Of Poverty Isn’t Who You Think” Public Awareness Effort

Stuart Mitchell

AARP Foundation, AARP’s charitable affiliate working to end senior poverty, has unveiled a new multiplatform effort to raise awareness of its mission. “Today, 1 in 7 seniors live in poverty,” said AARP Foundation President Lisa Marsh Ryerson. “Senior poverty is a widespread and deeply disturbing problem in the U.S. — but it’s often hidden from sight.” She continued, “These ads are a call to bring senior poverty out of the shadows and into the mainstream American narrative. They’re a rallying cry for action that fosters resilience, strengthens communities and restores…

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