Tag: JWT Amsterdam

JWT Amsterdam & JWT India join forces with photographer Jimmy Nelson to fight for the preservation of cultural heritage

Stuart Mitchell

Photographer Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution: ‘BLINK. AND THEY’RE GONE’. A warning that if we don’t engage with indigenous cultures now, they will be gone forever. This is illustrated by a campaign conceptualized and created in a joint effort between JWT INDIA and J. Walter Thompson Amsterdam. The campaign kicks off with a short…

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JWT Amsterdam campaign for PLUS supermarket follows a young Syrian boy’s adventures with typical Dutch food

Stuart Mitchell

Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful –  and sometimes weird – their own food is. That is, until someone from a different place arrives… The power of good food This insight sets the scene for JWT Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory. True Dutch delicacies…

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JWT Amsterdam’s new campaign for PLUS Supermarket tells the tale of co-parenting at Christmas

Stuart Mitchell

Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be … well, not always the most wonderful time of year. Plus Supermarket briefed their agency J. Walter Thompson Amsterdam to create their very first people driven – rather than product driven – Christmas campaign. The agency’s idea was to make something emotional, authentic and perhaps more true to life than the norm. As the supermarket’s brand line…

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