Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… The power of good food This insight sets the scene for JWT Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory. True Dutch delicacies…
Read MoreJWT Amsterdam campaign for PLUS supermarket follows a young Syrian boy’s adventures with typical Dutch food
