Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… The power of good food This insight sets the scene for JWT Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film follows the story of Ismail, a Syrian boy from a refugee family. At his new school he befriends Lucas, who introduces him to Dutch food in all its glory. True Dutch delicacies…
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JWT Amsterdam’s new campaign for PLUS Supermarket tells the tale of co-parenting at Christmas
Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be … well, not always the most wonderful time of year. Plus Supermarket briefed their agency J. Walter Thompson Amsterdam to create their very first people driven – rather than product driven – Christmas campaign. The agency’s idea was to make something emotional, authentic and perhaps more true to life than the norm. As the supermarket’s brand line…
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