Jiffy Lube® Annual MUSCLE UP!® Campaign Benefiting Muscular Dystrophy Association hits the $6 million mark

The Muscular Dystrophy Association (MDA) announced that Jiffy Lube service centers have raised more than $600,000 nationwide during its annual MUSCLE UP!® campaign, which ran throughout the month of August to support MDA. This year’s campaign brings the total to an impressive $6 million raised for MDA over the course of the seven-year partnership between the two organizations. The funds raised will help send kids with muscle disease to MDA Summer Camp, while transforming the lives of kids and adults with muscular dystrophy, ALS and related muscle-debilitating diseases. “MDA is…

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Sherrie Silver shows the world how to Rock the Ribbon

A stunning video narrated by Stephen Fry, showcasing the dance skills of the incredible choreographer who directed Childish Gambino’s smash viral hit ‘This Is America’ earlier this year, has just been released to highlight the National AIDS Trust (NAT) new message to “Rock The Ribbon” this World AIDS Day (1 December). Dance genius Sherrie Silver, responsible for one of the most iconic videos of 2018, lends her skills to another, where she can be seen busting some amazing moves while using a red ribbon – the global symbol for HIV…

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Channel 4 embraces the power of purple for #PurpleLightUp

Channel 4 embraced the power of purple to mark International Day of Persons with Disabilities and the worldwide #PurpleLightUp campaign on 3rd December. The day encourages people to recognise disability by wearing purple and businesses to mark the day by using purple in their logos, on their websites and lighting up their offices in purple. The campaign to raise awareness of the #PurpleLightUp movement, created by PurpleSpace, celebrates the economic contributions made by disabled people. Channel 4 broadcasted a range of special moments and initiatives to highlight #PurpleLightUp beginning with…

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The Entertainer urges customers to help them erase present poverty this Christmas by supporting Big Toy Appeal

The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, has partnered with The Salvation Army to launch The Big Toy Appeal to ensure as many children as possible have a gift to open this Christmas. Running from Tuesday 27th November until Saturday 8th December, The Entertainer will donate a toy for every toy bought and donated to The Big Toy Appeal in any of its 158 stores or via its online platform. Gifts will be distributed using local Salvation Army centres to families who might not otherwise…

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Casey House launches Healing House, the world’s first HIV+ spa in Toronto

On November 29, Casey House launched Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching…

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