EA Sports named winner of Channel 4’s 2020 £1m Diversity in Advertising Award

Channel 4 has revealed EA Sports and its creative agency adam&eveDDB as the winner of The 2020 Diversity in Advertising Award which is focussed on the authentic portrayal of UK BAME cultures in advertising this year. The leading games publisher wins the grand prize of £1m of commercial airtime and will launch their winning campaign on Channel 4 in 2021. The winner was decided at a socially distanced judging day held at London’s Roundhouse, with Lloyds Bank (MediaCom x GUAP Studios) also being awarded a ‘highly commended’ accolade. For the…

Read More

Channel 4 gives away groundbreaking menopause policy to mark World Menopause Day 2020

Channel 4 gave away its pioneering dedicated menopause policy ahead of World Menopause Day which took place on Sunday 18th October 2020. Channel 4 CEO Alex Mahon said: “We’re really proud to have had so many conversations around menopause this year at Channel 4 and confront a subject that remains ridiculously taboo in the workplace. Our dedicated policy has provided Channel 4’s employees – both our women facing the menopause and all our managers – with vital tools and support. This is a time when even more than ever we…

Read More

Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff

Channel 4 and Nationwide Building Society have joined forces with Co-op and Network Rail to highlight the abuse and violence carried out against customer facing staff in the UK in a primetime thought-provoking Channel 4 ad-break takeover. The impactful #TogetherAgainstHate campaign features recordings and CCTV footage of both verbal and physical abuse experienced by each companies’ employees and delivers the important message that violence and threatening behaviour is never ok. Though there is only a small minority of the public perpetuating the abuse it should not be tolerated. The ad…

Read More

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith. Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about incontinence, encouraging them to feel comfortable and confident in their bodies. Despite one in three women over 351, and one in four men over 402 experiencing some form of bladder weakness in their lives,…

Read More

Channel 4 kickstarts fresh push for greater on and off screen representation with Black Takeover Day

As part of its ongoing commitment as an anti-racist organisation to improve Black representation on and off screen and drive long-term change, Channel 4’s Director of Programmes Ian Katz today announced two major new commissioning opportunities – a new Black-led comedy series and a new unscripted series set in the Black community – which will feature in a Black Takeover of the channel next year.  From breakfast right through to late night, Channel 4 is set to disrupt its regular schedule and reimagine some of its biggest mainstream shows with…

Read More