Benenden Health teams up with Channel 4 to encourage Brits to check-in on their health

Channel 4 has revealed Time For A Check-in, an exclusive creative partnership with not-for-profit Yorkshire-based healthcare provider Benenden Health and MediaCom North to encourage the nation to talk more openly about their health. Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke will star in a 10-month, multiplatform creative campaign which launches on Tuesday 27th September with a TV ad during the much-anticipated return of The Great British Bake Off.  The creative campaign marks the first TV partnership for Benenden Health which…

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Channel 4 shortlists seven finalists for its £1 million Diversity in Advertising Award

Channel 4 has announced the short-listed finalists of its £1m Diversity in Advertising Award, which is challenging the advertising industry to tackle the ongoing lack of authentic representation and portrayal of visible and/ or non-visible disabled people in TV advertising. For the first time in the award’s history, seven brands made the list instead of the usual six due to the strength of the entries.   The brands stand to win £1 million worth of commercial advertising airtime across the whole 4Sales portfolio, including Channel 4, All 4 and, for…

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Channel 4 Strengthens Guidance For Portrayal Of Disability On Tv

Channel 4 has announced a plan to strengthen the portrayal of disabled people on television. Channel 4’s ‘Disability Code of Portrayal’ sets out how it aims to deliver a step change in both the quality and quantity of on screen representation of disabled people. The principles outline how it intends to dial up representation of disability across all its content. Ally Castle, Channel 4’s Disability Consultant said: “We firmly believe that the commitments we are making today will take the inclusion of disabled people in our content to a different…

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Channel 4 partners with The TV Collective for a second Indie Accelerator

Channel 4 revealed details of its second Indie Accelerator which is specifically aimed at supporting eligible ethnically diverse led indies who have not had a Channel 4 linear commission in the past five years, with a view to helping strengthen their position within the channel and the industry as a whole. Delivered by The TV Collective, the Indie Accelerator will support selected indies with a combination of leadership coaching and commissioner relationships, with the aim of strengthening their business. Indies selected to join the accelerator will have one to one…

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Channel 4 To Support Indies In Drive To Increase Talent From Under Represented Groups

Channel 4 is partnering with TV Talent company Gritty Talent to help indies build more diverse senior teams, in the wake of the broadcaster’s new Commissioning Guidelines published last month. The new requirements are part of the legacy of Channel 4’s The Black to Front Project to help transform on and off screen opportunities for diverse as well as disabled talent in TV. Channel 4’s new guidelines now require all the indies it works with to have ethnically diverse as well as disabled off screen talent on production teams, with…

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