Tag: Channel 4

Channel 4’s Diversity in Advertising Award 2024 challenges brands to make TV ads accessible and ‘Inclusive by Design’

Stuart Mitchell

Channel 4 has challenged the advertising industry to build inclusion and accessibility into all campaigns, as it launched its £1 million Diversity in Advertising Award for 2024. This year’s brief – Inclusive by Design – encourages brands and agencies to remove the barriers faced by many people when engaging with TV advertising, by encouraging them to embed inclusive practices into their creative. The brief is a call to arms to innovate in the craft of advertising, to make it possible for consumers in all of their diversity to fully experience…

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Channel 4 streaming audience jumps a third year on year in June, accelerating its shift to first public service streamer

Stuart Mitchell

Channel 4’s streaming audience grew by nearly one third in June, buoyed by a wide range of hit shows including docudrama The Fall: Skydive Murder Plot and US reality show Dance Moms, which helped it to generate more than four billion viewer minutes in watch time last month. Latest Barb data shows Channel 4’s streaming audience in June is up 30% on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3% year on year…

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Channel 4 appoints Katie Jackson as Chief Marketing Officer

Stuart Mitchell

Channel 4 has announced it has appointed Katie Jackson as the organisation’s new Chief Marketing Officer. Katie will lead marketing and brand strategy across Channel 4 and will play a key role in its ambitious Fast Forward strategy, accelerating its transformation into an agile and genuinely digital-first public service streamer. Katie will have oversight for elevating the organisation’s impact and ensuring the channel’s important, distinctive and disruptive content and brands stand out in a crowded market. She will sit on the organisation’s Executive Team and will report directly to Chief…

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Channel 4 and ScottishPower partner to showcase greener living

Stuart Mitchell

Channel 4’s newly-formed Creative Solutions unit is partnering with ScottishPower for new campaign, George Clarke’s Amazing ‘Green’ Spaces. Featuring Channel 4’s Amazing Spaces presenter George Clarke, ScottishPower’s campaign builds on the popular show to demonstrate the ways people can elevate homes through green,  smart energy solutions,  in turn creating Amazing ‘Green’ Spaces. This campaign builds on ScottishPower’s green journey with its announcement in 2018 that it was the first integrated energy company in the UK to generate 100% green electricity – and continues to showcase its expertise in greener living. From solar panels and…

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E45 launches its Channel 4 Diversity In Advertising Award campaign, spotlighting Transgender journeys

Stuart Mitchell

Skincare brand E45 has unveiled its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad debutid on Friday 17 May, backed by over £1 million worth of commercial advertising airtime across the Channel 4 network. The ad, This Is Me, This Is My Space, features a group of Trans people in the privacy of their bathrooms, focusing on personal skincare which helps them feel confident and comfortable. This Is Me, This Is My Space, which premiered on Channel…

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