Tag: Channel 4

Channel 4 Sales introduces broadcast industry-first advertising emissions tool

Stuart Mitchell

Channel 4 Sales has announced it will invest in a broadcast industry-first advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda.  Partnering with Scope3, a sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about digital campaigns running on its owned and operated platforms. Advertisers will gain access to actionable emissions reports, powered by Scope3, to help them reduce the carbon impact of their media buying and reach…

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Four Black-owned businesses secure over half a million pounds of Channel 4 advertising airtime and business mentoring from Lloyds

Stuart Mitchell

Four Black-owned businesses have been selected as the winners of Channel 4’s Black in Business 2024 initiative, backed by Lloyds to connect Black entrepreneurs with the transformative power of TV advertising and business mentoring. Now in its second year, the 2024 edition saw an exceptional standard of applicants, with an original shortlist of 20 businesses in the running for a combination of free advertising airtime, business support and their own Channel 4 TV advert. The four winning businesses of Black in Business 2024 will each receive £150,000 worth of TV…

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Channel 4 and Which? help people get it right in unique new campaign series

Stuart Mitchell

Channel 4 is teaming up with Which?, the UK’s consumer champion, supported by their media agency Goodstuff, for an innovative, contextual advertising campaign that helps viewers to buy with confidence. The partnership, live from December 13, marks a media first where the iconic Channel 4 world space is combined with Which?’s voice as a trusted partner. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the food shop and hidden travel extras. The themed adverts…

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Channel 4 supports 13 Nations and Regions Indies through Emerging Indie Fund Extra

Stuart Mitchell

Channel 4 has announced details of 13 indies from across the UK which will receive support as part of the broadcaster’s inaugural group of Emerging Indie Fund Extra companies. EIF Extra offers additional support to companies which have previously been part of the Emerging Indie Fund, providing critical slate development funding to help them to develop further ideas to pitch to the channel. EIF Extra supports companies from Northern Ireland, Scotland and Wales as well as companies from across the English regions. It offers financial backing to develop a strong,…

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Currys and AMV BBDO named winners of Channel 4’s Diversity in Advertising Award 2024

Stuart Mitchell

Currys and AMV BBDO have been announced as the winners of Channel 4’s 2024/2025 Diversity in Advertising Award.  Their campaign, ‘The Sigh of Relief’, which embeds inclusive practices at the heart of the creative, will receive £1 million of advertising space across Channel 4 next year which will showcase the relief disabled customers feel when they have their needs immediately understood in safe spaces. In addition, the four runners-up are being offered the opportunity to secure match funding to get their entries on air. ‘The Sigh of Relief’ was chosen…

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