Tag: Channel 4

Channel 4 and 5 strike historic partnership to create unique offering for advertisers

Stuart Mitchell

Channel 4 and Paramount have agreed that from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a broad portfolio of Paramount brands in the UK, including its public service network, 5.  The long-term commercial partnership – the first time that advertising for the two PSBs has come under one roof – will create compelling new opportunities for brands to reach larger audiences, while supporting both broadcasters’ continued investment in British content. Under the terms of the agreement, Channel 4 Sales will assume responsibility for airtime sales…

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Channel 4’s A Comedy Thing teams up with Movember for first-ever branded partnership

Stuart Mitchell

Channel 4’s digital comedy channel, A Comedy Thing, is partnering with leading men’s health charity Movember for a special edition of Guess The Moustache, marking the channel’s first branded partnership. Produced by Strong Watch Studios, the episode launches on 4 October and sees comedians Vittorio Angelone, Finlay Christie and Ed Night enter a world of dubious facial hair, as they attempt to spot the real moustache from a line-up of convincing imposters. In Guess The Moustache, comedians attempt to separate the real moustache from a line-up of convincing fakes in…

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Channel 4 and Lloyds award four Black in Business winners £200,000 each in advertising airtime

Stuart Mitchell

Channel 4, in partnership with Lloyds, today announces the four winners of this year’s Black in Business initiative, who will each receive £200,000 in advertising airtime alongside a tailored business support package. Now in its third iteration, the initiative supports emerging Black-owned businesses by giving each winner the opportunity to bring their brand and business to new audiences through the power of TV advertising. The winners’ package includes £200,000 of Channel 4 advertising airtime and the creation of a bespoke television campaign created in collaboration with production company Quiet Storm,…

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Channel 4 encourages new thinking on class representation with next iteration of Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales has launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK.  A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public identify as working…

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Channel 4 encourages new thinking on class representation with next iteration of Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales has recently launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK. A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public…

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