Channel 4 announces launch of its Diversity in Advertising Award masterclass on Thursday 15th July

The Channel 4 Diversity In Advertising Award offers an annual £1 million airtime prize for a brand who best responds to its creative brief encouraging greater representation of diverse communities in advertising. To find out what it takes to win join Channel 4 for its Diversity in Advertising Award Masterclass on Thursday 15th July at 11am! Channel 4 will be revealing the theme and creative brief for its £1 million annual Diversity In Advertising Award. Plus, Channel 4 will reveal brand-new research, and offer tips and advice on how best…

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Channel 4 sets out Black to Front off-screen commitments following report from The Sir Lenny Henry Centre for Media Diversity

Channel 4 has announced its off-screen commitments as part of Black to Front, following the publication of a report for the Channel by The Sir Lenny Henry Centre for Media Diversity (LHC) at Birmingham City University. Black to Front is an ambitious project focused on a day in September 2021 when Channel 4’s entire programming schedule will be fronted by Black talent and contributors. It will encompass every genre – from news to drama – and will involve all areas of the business including advertising, marketing, All 4 and social.…

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Channel 4 appoints two new Creative Diversity roles for the Nations and Regions

Channel 4 has announced that it has appointed Neila Butt as its new Creative Diversity Lead for the Nations & Regions, and Stacey Olika, as its Creative Diversity Coordinator, Nations & Regions. They will be based in Leeds and Bristol respectively. In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy. Reporting into the Head of Creative Diversity, Babita Bahal, both roles will work closely with independent producers, regional hub leads and commissioning…

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Home Office partners with Channel 4 to tackle perceptions of the police in bold new recruitment drive

A powerful campaign exploring the public’s perceptions of the police and the experiences of black, female and LGBTQ police officers has launched across Channel 4’s TV, digital and social media channels as part of a unique partnership with the Home Office. Untold: The Police features members of the public from groups that are less likely to consider a career in policing interview serving police officers from those same communities The open and honest conversations are unscripted and the potential new recruits raise issues that are closest to them, including reaction…

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Channel 4 launches dedicated Pregnancy Loss Policy

Channel 4 has announced the launch of its first ever dedicated pregnancy loss policy, designed to support employees through pregnancy loss – which includes but is not limited to miscarriage, stillbirth, and abortion. Launched on Monday 26th April, the new policy coincided with the broadcast of Baby Surgeons: Delivering Miracles on Channel 4; a new four-part series capturing the incredible journey some expectant parents go through to save their babies during complex and sometimes precarious pregnancies. The policy – believed to be the world’s first – will support both women…

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