Channel 4 announces six finalists of its £1.1 million Diversity in Advertising Award

Channel 4 has announced the six short-listed finalists of its £1.1m Diversity in Advertising Award which is challenging the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. Six brands stand to win £1 million worth of Channel 4 commercial advertising airtime, boosted further by an additional £100k bespoke social media campaign created by the broadcaster’s award-winning in-house digital content team 4Studio, covering both production and media value across Channel 4’s popular Facebook, Instagram and YouTube Channels. The…

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ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

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New EY report shows impact of Channel 4 privatisation on UK creative economy

Channel 4 has published a new independent EY report commissioned by the broadcaster to assess the potential implications of privatisation. It shows the impact a change to Channel 4’s ownership could have on both the UK’s economy and the broadcaster’s support for jobs across the whole of the UK in the next ten years. The new report finds that a scenario where Channel 4 is privatised with its unique publisher-broadcaster model removed could result in a £2bn (29%) reduction in the broadcaster’s contribution through its supply chain to the economy…

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Starcom and Channel 4 launch Brave Stories to celebrate unique personal experiences from neurodisability to introversion

Starcom and Channel 4 have teamed up to launch a brand-new documentary series encouraging people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. The series of short documentaries – titled ‘Brave Stories’ – will celebrate some of the unique voices represented in the media industry and demonstrate the benefits that a diverse workforce can bring to businesses. Each session will explore a different story, highlighting the journeys of individuals who occupy marginalised identities under the protected characteristics…

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Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m

Channel 4 has announced that its industry leading annual Diversity in Advertising Award will return this year to challenge the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. As the UK’s youngest skewing broadcaster, Channel 4 is looking for brands to modernise their representation of all age groups – from young to old – in a non-stereotypical way, whilst also demonstrating intersectionality of age with gender, sexuality, disability, or ethnicity. New for 2021, the winning campaign will…

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