Tag: Channel 4

Channel 4 launches new iteration of Content Creatives Scheme to help young creatives progress in the industry

Stuart Mitchell

Channel 4’s training and development arm, 4Skills, has announced Content Creatives+, a new development scheme designed to help young digital creatives in the North of England progress in the industry. The scheme builds on the 4Skills’ programme, Content Creatives, which has provided hands-on practical training in creative digital techniques to more than 100 people since its launch in 2021. The programme has helped young people from lower-socio economic backgrounds secure their first entry-level creative roles and develop their skills through dedicated work placements with dozens of creative agencies and organisations…

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Channel 4 reaffirms its accessibility commitments ahead of the Milano Cortina 2026 Paralympic Winter Games, with NatWest to sponsor the coverage

Stuart Mitchell

Channel 4 Sales today announces it is teaming up with NatWest on a new deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in Scotland. Beginning with the Opening Ceremony on 06 March 2026 and continuing through to the Closing Ceremony on 15 March, the idents will be present on coverage from morning and afternoon sessions to daily highlights.…

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British comedians battle to be top tourist in Channel 4 and VisitScotland’s branded entertainment collaboration

Stuart Mitchell

Channel 4 today announces it has partnered with VisitScotland on a new branded entertainment series, Where to Next? Which is fronted by British comedians John Tothill and Fatiha El-Ghorri. Equipped with nothing but a sense of adventure and a microphone, John and Fatiha battle it out in a series of challenges that will see one of them crowned the best tourist. Local recommendations will see them travel across the country, from ancient castles and rugged coastlines, to grooming cows in the south of Scotland, as they hope to discover some…

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Channel 4’s New Writers Scheme Kicks Off with Wider UK Reach

Stuart Mitchell

Seventeen emerging writers from across the UK have joined Channel 4’s New Writers Scheme, a nine-month programme designed to support new and underrepresented voices in television drama.  The initiative offers writers the opportunity to develop their first pilot episode-spec for TV, with expert guidance and mentoring from scripted indies and a script editor, alongside feedback from Channel 4. This year, the scheme has expanded to include Northern Ireland, with five writers from the region joining writers based near Channel 4’s regional hubs in Bristol, Glasgow, and Leeds. The scheme launched…

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Channel 4 Sales Launches Partner Lab, A New Creative Partner For Brands

Stuart Mitchell

Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Inspired by Channel 4’s mission to create change through entertainment, Partner Lab will set a new bar in broadcast for challenging and inspiring brands to push boundaries and experiment. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy and Production to deliver high-quality campaigns across TV, streaming, sponsorship, and branded entertainment. ​ Partnerships and Sponsorship will manage campaigns across the full Channel 4 ecosystem, from TV and streaming to social and branded entertainment and licensing, while Creative Strategy…

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