Channel 4 commits to being anti-racist organisation

Channel 4 has set out a new and clear commitment to be an anti-racist organisation and committed to redouble its efforts to improve diversity and representation of black, Asian and minority ethnic people on and off-screen – using its influence in the creative industries and society at large to do more to drive anti-racism. CEO, Alex Mahon today outlined six clear commitments across all areas of its business to underpin this and ensure that Channel 4 is a driver of positive change. This includes a new creative commitment to double…

Read More

Channel 4 asks the UK to #BeMoreRainbow in new campaign

Channel 4 has revealed its brand-new Stay Safe #BeMoreRainbow film, it launched on 3rd July during the ad break of Celebrity Gogglebox. As the country grapples with important social issues and moves out of lockdown and into a new kind of normal, the campaign aims to remind viewers of the need to carry on being community-minded, to be kind to each other and to Stay Safe – all in a typically Channel 4 way. 4Creative, Channel 4’s award-winning, in-house creative agency is behind the new 40-second film featuring an animated…

Read More

1966 World Cup Final to air on Channel 4 in support of National Emergencies Trust Coronavirus Appeal

The most iconic moment in English footballing history – England’s dramatic 1966 World Cup Final win over West Germany – will be broadcast in full on Channel 4 on Sunday 7 June at 1.30pm. Viewers will be able to watch the entire match alongside England’s hat-trick hero Sir Geoff Hurst who will give his unique insight into the game as it happens. The broadcast will support the fundraising efforts of the National Emergencies Trust’s (NET) Coronavirus Appeal and was made possible by FIFA, which has granted Final Replay the rights…

Read More

Channel 4 displays #StaySafe digital on-screen graphic across all channels in new phase of lockdown

Channel 4 has activated a ‘Stay Safe’ digital on-screen graphic (DOG) to reflect the new phase of lockdown. The message replaces the initial ‘Stay at Home’ graphic, which was used throughout the first phase of the UK’s response to COVID-19 and will appear alongside the Channel 4 DOG at 1pm today (Thursday 14th May). It will be on screen during all Channel 4 programming across all its channels, as well as its marketing and social channels – to help deliver this new vital public health message. Zaid Al-Qassab, Chief Marketing…

Read More

Channel 4 launches new #StayAtHome campaign starring host of famous faces

Channel 4 has revealed its brand new #StayAtHome campaign which launched across Easter weekend and created to amplify the important public health message to Stay Home, Save Lives. A series of 10 second, fly-on-the-wall style films, self-shot by a host of well-known Channel 4 faces reveal the celebrities carrying out mundane tasks at home during lockdown. These include Jon Snow ironing his ties, Big Narstie mowing the lawn, Scarlett Moffatt pairing her socks, Katherine Ryan ‘painting’ a self-portrait, Joe Lycett cleaning the kitchen cupboard, Krishnan Guru-Murthy sharpening pencils and more.…

Read More