Tag: Channel 4

Channel 4 encourages new thinking on class representation with next iteration of Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales has recently launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK. A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public…

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Channel 4 Sales awards TV advertising airtime to five more sustainable businesses as it announces the winners of its B Corp competition

Stuart Mitchell

Channel 4 Sales has named the B Corp businesses which have won the second iteration of its B Corp competition. The competition, in partnership with B Lab UK, enables five more B Corps to unlock the power of TV advertising and fuel positive consumer behaviour change. The five winners will win a share of TV advertising airtime worth £600,000, which kicks off with a special primetime linear ad-break takeover later this year, showcasing each business alongside educational messaging about the B Corp movement to a national audience.  Each winner will also benefit from…

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Tesco launches ‘Now We’re Cooking’ campaign after Channel 4’s Diversity in Advertising Award Win

Stuart Mitchell

Tesco, BBH & EssenceMediacom were named winners of £1 million worth of advertising space across Channel 4 last November  Tesco, with BBH London and WPP Media’s EssenceMediacom, has today unveiled its winning campaign for Channel 4’s Diversity in Advertising Award 2025/26.  The annual competition, which awards £1 million worth of advertising space across Channel 4’s portfolio to the winning entry, encourages greater and more authentic representation within UK TV advertising. The theme for a consecutive year was ‘Inclusive by Design’, and Tesco’s entry responded not only with an accessible advertising…

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Channel 4 partners with SunLife to broadcast a special edition of the 1966 FIFA World Cup™ Final In Colour in aid of Alzheimer’s Society

Stuart Mitchell

Sixty years since England soared to World Cup glory, Channel 4 is to relive one of the world’s most famous football matches, showing the match in full and in colour. In partnership with SunLife, this broadcast of England’s historic 4-2 victory over West Germany at Wembley Stadium on 30 July 1966 will raise awareness of dementia and Alzheimer’s Society, supporting people living with dementia and their families. Comedian David Baddiel introduces the broadcast, with Sir Geoff Hurst, England’s hattrick hero on that famous day in ‘66, reflecting on the match…

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Channel 4 Sales reveals ten B Corps shortlisted to win free TV advertising airtime

Stuart Mitchell

Channel 4 Sales has unveiled the ten businesses shortlisted for its B Corp competition, which has returned for a second year in partnership with B Lab UK, the non-profit behind the UK B Corp movement. The competition will see five of the shortlisted UK B Corporations (“B Corps”) win a share of £600,000 of free Channel 4 advertising airtime with B Lab UK, using the power of TV advertising to reach new audiences and grow their businesses, while supporting positive consumer behaviour change. B Corps are companies that meet verified…

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