Channel 4 and E4 launch on TikTok and become partners to #LearnonTikTok

Channel 4 and TikTok have announced the launch of Channel 4 (@channel4) and E4 (@E4) accounts on TikTok. The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also appear on TikTok. Channel 4’s Leeds-based digital unit, 4Studio, will also publish 150+ videos in the first six months on TikTok, which will include a commitment to…

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Channel 4 announces Ally Castle as new Creative Diversity and Disability Lead

Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead. In this newly created role, Ally will lead on and deliver the disability focused strategic plans as part of the channel’s Creative Diversity strategy. Ally will report into the Head of Creative Diversity, Babita Bahal, and will work closely with independent producers and Commissioning teams within Channel 4 to increase disability representation both on and off screen, as well as ensuring the quality of authentic portrayal. She will also help to achieve targets and…

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EA Sports named winner of Channel 4’s 2020 £1m Diversity in Advertising Award

Channel 4 has revealed EA Sports and its creative agency adam&eveDDB as the winner of The 2020 Diversity in Advertising Award which is focussed on the authentic portrayal of UK BAME cultures in advertising this year. The leading games publisher wins the grand prize of £1m of commercial airtime and will launch their winning campaign on Channel 4 in 2021. The winner was decided at a socially distanced judging day held at London’s Roundhouse, with Lloyds Bank (MediaCom x GUAP Studios) also being awarded a ‘highly commended’ accolade. For the…

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Channel 4 gives away groundbreaking menopause policy to mark World Menopause Day 2020

Channel 4 gave away its pioneering dedicated menopause policy ahead of World Menopause Day which took place on Sunday 18th October 2020. Channel 4 CEO Alex Mahon said: “We’re really proud to have had so many conversations around menopause this year at Channel 4 and confront a subject that remains ridiculously taboo in the workplace. Our dedicated policy has provided Channel 4’s employees – both our women facing the menopause and all our managers – with vital tools and support. This is a time when even more than ever we…

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Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff

Channel 4 and Nationwide Building Society have joined forces with Co-op and Network Rail to highlight the abuse and violence carried out against customer facing staff in the UK in a primetime thought-provoking Channel 4 ad-break takeover. The impactful #TogetherAgainstHate campaign features recordings and CCTV footage of both verbal and physical abuse experienced by each companies’ employees and delivers the important message that violence and threatening behaviour is never ok. Though there is only a small minority of the public perpetuating the abuse it should not be tolerated. The ad…

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