Tag: Channel 4

Channel 4 and Lloyds award four Black in Business winners £200,000 each in advertising airtime

Stuart Mitchell

Channel 4, in partnership with Lloyds, today announces the four winners of this year’s Black in Business initiative, who will each receive £200,000 in advertising airtime alongside a tailored business support package. Now in its third iteration, the initiative supports emerging Black-owned businesses by giving each winner the opportunity to bring their brand and business to new audiences through the power of TV advertising. The winners’ package includes £200,000 of Channel 4 advertising airtime and the creation of a bespoke television campaign created in collaboration with production company Quiet Storm,…

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Channel 4 encourages new thinking on class representation with next iteration of Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales has launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK.  A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public identify as working…

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Channel 4 encourages new thinking on class representation with next iteration of Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales has recently launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising. This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK. A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public…

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Channel 4 Sales awards TV advertising airtime to five more sustainable businesses as it announces the winners of its B Corp competition

Stuart Mitchell

Channel 4 Sales has named the B Corp businesses which have won the second iteration of its B Corp competition. The competition, in partnership with B Lab UK, enables five more B Corps to unlock the power of TV advertising and fuel positive consumer behaviour change. The five winners will win a share of TV advertising airtime worth £600,000, which kicks off with a special primetime linear ad-break takeover later this year, showcasing each business alongside educational messaging about the B Corp movement to a national audience.  Each winner will also benefit from…

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Tesco launches ‘Now We’re Cooking’ campaign after Channel 4’s Diversity in Advertising Award Win

Stuart Mitchell

Tesco, BBH & EssenceMediacom were named winners of £1 million worth of advertising space across Channel 4 last November  Tesco, with BBH London and WPP Media’s EssenceMediacom, has today unveiled its winning campaign for Channel 4’s Diversity in Advertising Award 2025/26.  The annual competition, which awards £1 million worth of advertising space across Channel 4’s portfolio to the winning entry, encourages greater and more authentic representation within UK TV advertising. The theme for a consecutive year was ‘Inclusive by Design’, and Tesco’s entry responded not only with an accessible advertising…

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