Tag: Channel 4

E45 launches its Channel 4 Diversity In Advertising Award campaign, spotlighting Transgender journeys

Stuart Mitchell

Skincare brand E45 has unveiled its Channel 4 Diversity in Advertising Award-winning campaign – shining a light on the lived experiences of Trans people with a new TV ad debutid on Friday 17 May, backed by over £1 million worth of commercial advertising airtime across the Channel 4 network. The ad, This Is Me, This Is My Space, features a group of Trans people in the privacy of their bathrooms, focusing on personal skincare which helps them feel confident and comfortable. This Is Me, This Is My Space, which premiered on Channel…

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Channel 4 Launches First Equity Strategy

Stuart Mitchell

Channel 4 has launched its first equity strategy, “Equity by Design”, an ambitious framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy details how Channel 4 will build on its industry-leading work, working to ensure there is equity in experience by improving how diversity and inclusion is built into decision-making.  The strategy, a blueprint for everyone who works at Channel 4, will support the business in staying true to and delivering its public service remit in a changing world.…

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Channel 4 targets new wave of investment into overlooked founders

Stuart Mitchell

Channel 4 is launching Untapped, a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by new research which shows that founders securing significant investment historically fall into a narrow range of elite profiles. Untapped seeks to address this – and generate new revenues for Channel 4 – by investing in high growth businesses led by founders with a broader range of profiles based on factors including…

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Sponsorship Rocks: fifteen-year study reveals effectiveness of broadcast sponsorship

Stuart Mitchell

Channel 4 Sales is unveiling the results of its Sponsorship Rocks study, the most comprehensive analysis of broadcast sponsorship effectiveness ever conducted. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data -offering unparalleled insights for brands.  At a time when the media industry is faced with concerns about brand safety and transparency, the new research finds that broadcast sponsorship is the optimum environment for brands to align themselves with the positive attributes…

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Channel 4’s 4Skills gears up for exciting year ahead as New Writers Scheme opens to aspiring writers in the Nations and Regions

Stuart Mitchell

As Channel 4 approaches its fifth anniversary of its base opening in Leeds (October 2024), the channel’s nationwide training and development programme, 4Skills, has shared a range of upcoming opportunities across the UK. The New Writers Scheme offers writers a fantastic opportunity to harness their skills with months of expert industry training and mentoring. The project, which has been rolled out across the UK following the successful pilot last year in the south west of England, aims to identify and nurture underrepresented writing talent outside of London with a focus…

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