Tag: Channel 4

Channel 4 Sales expands advertising emissions measurement offering with linear solution

Stuart Mitchell

Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement offering. The move makes Channel 4’s commercial team the first within a UK broadcaster to provide advertisers with carbon emissions data from its entire advertising ecosystem, after it first introduced the capability for digital campaigns earlier this year. Enabled through Channel 4 Sales’ partnership with sustainable technology platform Scope3, the expansion into linear marks a significant step forward in…

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Last call for applications for Channel 4’s Content Creatives training programme, giving young people in Northern England a pathway into the creative industry

Stuart Mitchell

Last call for Channel 4’s up applications for its Content Creatives programme, offering at least ten young people from underrepresented backgrounds in the North of England the chance to kickstart their career in the creative digital industries.  As part of a fully paid 16-week scheme, trainees will take part in four weeks of bespoke training and a ten-week work placement with one of Channel 4’s creative agency partners in Leeds or Manchester, or Channel 4’s Leeds-based digital content studio, 4Studio. Trainees will also spend one day a week in additional…

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Channel 4 Sales Deepens Accessibility Commitment as it launches Landmark 10th Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales recently launched the tenth edition of its annual Diversity in Advertising Awards, which has gifted £10 million in advertising space to campaigns promoting diversity and inclusion since 2015. For 2025, the brief remains ‘Inclusive by Design,’ urging the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. Building on this legacy, Channel 4 Sales today announces significant new accessibility commitments: From spring 2026, all adverts delivered to Channel 4 (across linear and streaming) will mandatorily require closed captions. This commitment…

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Black-owned businesses make their TV debut thanks to Channel 4’s Black in Business Initiative with Lloyds

Stuart Mitchell

Four SME Black-owned businesses will today debut TV advertising for the first time, after winning the latest edition of Channel 4 Sales’ Black in Business initiative with Lloyds.  Open to Black entrepreneurs, the initiative saw the four winners emerge from an application process and a shortlist of 20 outstanding businesses. Each winner receives £150,000 worth of free advertising airtime on Channel 4, alongside six months of mentoring guidance from senior executive sponsors at Channel 4 and Lloyds, plus the creation of their own advert. The adverts will premiere together this…

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Channel 4 and Tesco Mobile connect to improve families’ understanding with The Great British Phone Switch

Stuart Mitchell

Channel 4 has announced it has partnered with Tesco Mobile on new branded entertainment series, The Great British Phone Switch. This pioneering lifestyle experiment is designed to bring families closer as they navigate the transition from teens into adulthood. According to a 2025 Ofcom report, by the age of 11, 91% of children own their own mobile phone[1], but how much do we understand about their digital lives? This branded entertainment series, sees parents/guardians and their children swap digital lives for 48 hours. Presented by Anna Williamson and under the…

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