Tag: Channel 4

Tesco launches ‘Now We’re Cooking’ campaign after Channel 4’s Diversity in Advertising Award Win

Stuart Mitchell

Tesco, BBH & EssenceMediacom were named winners of £1 million worth of advertising space across Channel 4 last November  Tesco, with BBH London and WPP Media’s EssenceMediacom, has today unveiled its winning campaign for Channel 4’s Diversity in Advertising Award 2025/26.  The annual competition, which awards £1 million worth of advertising space across Channel 4’s portfolio to the winning entry, encourages greater and more authentic representation within UK TV advertising. The theme for a consecutive year was ‘Inclusive by Design’, and Tesco’s entry responded not only with an accessible advertising…

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Channel 4 partners with SunLife to broadcast a special edition of the 1966 FIFA World Cup™ Final In Colour in aid of Alzheimer’s Society

Stuart Mitchell

Sixty years since England soared to World Cup glory, Channel 4 is to relive one of the world’s most famous football matches, showing the match in full and in colour. In partnership with SunLife, this broadcast of England’s historic 4-2 victory over West Germany at Wembley Stadium on 30 July 1966 will raise awareness of dementia and Alzheimer’s Society, supporting people living with dementia and their families. Comedian David Baddiel introduces the broadcast, with Sir Geoff Hurst, England’s hattrick hero on that famous day in ‘66, reflecting on the match…

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Channel 4 Sales reveals ten B Corps shortlisted to win free TV advertising airtime

Stuart Mitchell

Channel 4 Sales has unveiled the ten businesses shortlisted for its B Corp competition, which has returned for a second year in partnership with B Lab UK, the non-profit behind the UK B Corp movement. The competition will see five of the shortlisted UK B Corporations (“B Corps”) win a share of £600,000 of free Channel 4 advertising airtime with B Lab UK, using the power of TV advertising to reach new audiences and grow their businesses, while supporting positive consumer behaviour change. B Corps are companies that meet verified…

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Black in Business Returns for a Third Time offering £200,000 in Channel 4 Advertising Airtime, in partnership with Lloyds

Stuart Mitchell

Channel 4, in partnership with Lloyds, have today announced the return of Black in Business for a third time, offering Black entrepreneurs an expanded opportunity to accelerate their growth. Following two successful iterations, the initiative will once again offer Black entrepreneurs free advertising and the opportunity to grow their businesses. For 2026, the programme has been expanded, with four businesses each receiving up to £200,000 worth of free advertising airtime on Channel 4 – up from £150,000 in the previous iteration. In addition, each business will benefit from the creation…

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Channel 4 enhances long-term support for senior disabled off-screen talent via ‘OnTrack’, a Paralympic alumni network

Stuart Mitchell

Channel 4 has launched OnTrack, a new Paralympic alumni network. Following the successful Milano Cortina 2026 Winter Paralympic Games on Channel 4, where at least 25% of production company Whisper’s off-screen talent identified as disabled, this new initiative will ensure access to bursaries, masterclasses and events for senior deaf, disabled and neurodivergent off-screen talent. Building on Channel 4’s proud legacy of championing disabled talent, OnTrack invites those with a Paralympic Games credit from 2012 onwards, and those who have been part of 4Skills’ Paralympic Production Training Scheme (PTS) to join the network…

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