Month: January 2019

Superhero ‘Cipta’ to help UNICEF end violence in schools

Stuart Mitchell

Rizka Raisa Fatimah Ramli, a 17-year-old student from Makassar, Indonesia, has won the UNICEF and Comics Uniting Nations’ worldwide comic contest with a character who helps keep children and young people safe from violence in and around schools. ‘Cipta’ – as the main character is called – is a make-believe superhero who gives children a sketchbook to draw objects that in turn come to life and stop violence and bullying.  “I created ‘Cipta’ to draw attention to the violence and bullying that children in Indonesia and around the world face…

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UNHCR’s new 1 Billion Miles to Safety campaign invites the public to step in solidarity with refugees

Stuart Mitchell

UNHCR, the UN Refugee Agency, have announced a new global campaign calling on people all over the world to cover the distance travelled by refugees each year. The 1 Billion Miles to Safety campaign will encourage people to support refugees by championing individual acts of solidarity. These acts, when taken together, acknowledge the resilience and strength of refugees. UNHCR traced the journeys of refugees around the world and calculated that collectively, people forced to flee travel approximately one billion milesevery year to reach the first point of safety. In 2016, Syrian…

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ASA/CAP – Five New Year Resolutions for January Sales

Stuart Mitchell

The ASA/CAP have released a post which talks about ASA – Five New Year Resolutions for January Sales.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After a festive season of gift-buying and over-indulging, consumers are usually exhausted – as are their wallets. But it’s never long before January sales bargains get them back into the swing of spending. To keep these promotions legal,…

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New Awards Recognise Brands With Impact

Stuart Mitchell

The Be The Change Awards are a new initiative launched in 2019 to recognise ethical and sustainable brands with a powerful impact story to tell. Around the world independent, ethical & sustainable brands are having a positive impact on communities, people and the planet. Sian Conway and Jo Salter, founders of the awards, wanted to provide a platform that would recognise, celebrate and raise the profile of those brands who are working towards the Sustainable Development Goals and creating positive impact in inspiring and world-changing ways. As ethical brand owners…

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PRCA on Mental Health: “Time that the industry takes the issue of mental health and employee wellbeing seriously”

Stuart Mitchell

The PRCA and PRWeek have revealed that 60% of the PR and communications industry have suffered from or been diagnosed with mental ill health. The PRCA and PRWeek launched a wide-ranging survey in October 2018 to grasp the industry’s attitudes towards mental health and whether the stigma persists. This repeated a survey launched in 2017, with the number of respondents increasing to 546 – twice as many as in 2017.  The majority of respondents who have suffered from mental ill health cite depression or anxiety as the issue. Furthermore, almost…

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