CAP – Treating mental health responsibly

The ASA/CAP have released a post called: Treating mental health responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health issues are an ongoing concern for many people in the UK, likely more than ever in this exceptionally difficult year.  With that in mind, advertisers have a responsibility to make sure their ads don’t have a detrimental impact on those affected.  There are…

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‘Seize the Awkward’ Partners with Guild Wars 2 Game, Chegg.org and Media Platforms to Encourage Young People to Check in on Their Friends’ Mental Health Amid Unprecedented 2020 Back-to-School Season

In conjunction with Suicide Prevention Awareness Month and new research fielded in partnership with Chegg.org revealing that nearly half of college and high school students feel anxious about returning to school, and a third report experiencing depression since the coronavirus pandemic began, Seize the Awkward is launching several new partnerships throughout September to help young people check in on each other’s mental health. As the cornerstone of the month’s activations, the campaign, created in collaboration with the American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED) and the Ad…

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CVV Campaign encourages people to express their feelings

“Where does our silence go when we refrain from expressing our feelings?” This question is going around on social media, and expresses the motto of the new campaign created by Leo Burnett TM for the NGO CVV – Centro de Valorização da Vida (“Center for the Appreciation of Life”). Under the concept of “Silence can hide our loudest shouts,” the ads emphasize the importance of discussing our feelings in order to improve mental health. The copy on the ads is presented in the form of literary narratives, and reveals the…

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1 In 4 Gen Z Employees Have Sought Mental Health Help Since Beginning Of Pandemic – Marketing in the time of Covid-19

The coronavirus pandemic has impacted the professional and personal lives of millions of U.S. employees, causing a significant portion to seek help for their mental health. According to a new report from MetLife’s 18th annual U.S. Employee Benefits Trends Study, Gen Z employees were three times more likely than all other employees to have sought professional help for stress, burnout or other mental health reasons since the beginning of the pandemic. Contributing to workers’ mental health concerns is virtual fatigue, with work and personal lives often reduced to screen-to-screen interactions…

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Real People, Real Stories launches with new research on men’s mental health during lockdown

Samaritans shares new research on how lockdown measures have affected men, as they launch their Real People, Real Stories campaign, supported by the rail industry. The charity surveyed almost 2,000 men aged 18 to 59 to find out how the pandemic restrictions have affected their mental health and support networks. 42% of the men questioned felt that the restrictions have had a negative impact on their mental health, with loneliness and/or isolation, anxiety, financial worries and separation from loved ones among their concerns. Despite some men saying that they find…

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