Month: January 2019

Cannes Lions to distribute SDG Lion funds to NGO behind Palau Pledge

Stuart Mitchell

Cannes Lions today announced that the funds generated from entries into the Sustainable Development Goals Lion will be distributed to the Friends of the Palau National Marine Sanctuary and the Palau Pledge Legacy Team, the client behind the Palau Pledge which won the first SDG Lions Grand Prix at Cannes Lions 2018. The campaign, which was described by 2018 SDG Lion Jury President Mark Tutssel, Executive Chairman and Global Chief Creative Officer, Leo Burnett Worldwide as “proof positive that the true winner in this category is humankind”, stamped an environmental…

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NSC Joins PAVE Coalition to Build Public Understanding of Automated Vehicles

Stuart Mitchell

The National Safety Council is pleased to join a nationwide coalition of organizations dedicated to raising public awareness about automated vehicles and the safety benefits of advanced driver assistance systems. PAVE – an acronym for Partners for Automated Vehicle Education – will help counter the confusion about current and future technologies so drivers and policymakers are fully educated about the life-saving potential of these advancements. The PAVE Coalition was unveiled today at the Consumer Electronics Show in Las Vegas. “We are on the brink of the next generation of transportation…

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mortierbrigade raises awareness about paediatric research with The Belgian Kids’ Fund

Stuart Mitchell

mortierbrigade has just completed its first campaign for The Belgian Kids’ Fund. Through a moving film, the agency tells the story of parents who hang onto hope when they are faced with dramatic news. The objective of the campaign is to drum up support for paediatric research. Investing in medical research is a means of giving hope. The hope of finding a cure, the hope of seeing patients recover, hope for families of patients and their loved ones. The film created by mortierbrigade depicts parents who learn that their child…

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The American Heart Association and the National Football League Work With Discovery Education to Take Students on a Virtual Field Trip Inspired by Super Bowl LIII

Stuart Mitchell

Getting 60 minutes of physical activity a day through moderate-to-vigorous and bone strengthening exercise is what is recommended for school-aged kids according to the U.S. Department of Health and Human Services’ 2018 Physical Activity Guidelines for Americans. The guidelines recommend activities such as playing games that require catching and throwing, active games involving running and chasing, and sports that involve jumping or rapid change in direction. These exercises help to strengthen bones and provide cardiovascular benefits such as improved cognitive function, cardiorespiratory and muscular fitness, and bone health. Kids who are regularly…

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With Code Jumper, experts look to jumpstart computer science interest for kids who are blind

Stuart Mitchell

It’s a warm day in early June and a group of students have gathered in the IT classroom at New College Worcester to show off their coding skills. But instead of poking at tablet screens or typing into laptops, these students are taking out brightly colored plastic pods, connecting them together with thick white wires and then adjusting the pod’s buttons and knobs. These physical components will be used to create computer programs that can tell stories, make music and even crack jokes. The students at New College Worcester are…

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