CAP – Automated vehicles and assisted tech: helping you stay on the road to compliance

The ASA/CAP have released a post called: Automated vehicles and assisted tech: helping you stay on the road to compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration, through clever adaptive headlights using matrices of LEDs and lasers, to genuinely…

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NSC Joins PAVE Coalition to Build Public Understanding of Automated Vehicles

The National Safety Council is pleased to join a nationwide coalition of organizations dedicated to raising public awareness about automated vehicles and the safety benefits of advanced driver assistance systems. PAVE – an acronym for Partners for Automated Vehicle Education – will help counter the confusion about current and future technologies so drivers and policymakers are fully educated about the life-saving potential of these advancements. The PAVE Coalition was unveiled today at the Consumer Electronics Show in Las Vegas. “We are on the brink of the next generation of transportation…

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