Month: February 2019

ASA/CAP – Report reveals exposure of children to age-restricted TV ads is falling

Stuart Mitchell

The ASA/CAP have released a post which talks called Report reveals exposure of children to age-restricted TV ads is falling.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a new report that shows that, in recent years, children’s exposure to TV ads for alcohol, gambling and food and soft drink products high in fat, salt or sugar (HFSS products) is declining.…

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CAP – Acne and spots – Putting the squeeze on marketers to deep clean skin product ads

Stuart Mitchell

The CAP have released a post which talks called Acne and spots – Putting the squeeze on marketers to deep clean skin product ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After an outbreak of complaints, things came to a bit of a head and in 2018 the ASA published several rulings regarding ads for acne and/or spot treatments and products. While the…

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Tiger Fuel Company Pioneers a New Way To Reverse Environmental Impacts

Stuart Mitchell

The Markets of Tiger Fuel Company have partnered with Green Gas, at all nine of their locations in Central Virginia to encourage consumers to reverse their cars’ environmental impact at the gas pump. By simply agreeing to donate through an on-pump prompt, drivers can donate to GreenTrees, the leading reforestation carbon program in North America. With every turn of the wheel, Market customers can be part of the solution to regenerate forests in North America. Donating just one dollar at The Market pumps is certified by Green Gas to absorb…

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Wells Fargo Foundation to Provide Nearly $13 Million to Nonprofits Serving American Indian and Alaska Native Communities

Stuart Mitchell

To support greater economic empowerment in tribal communities, the Wells Fargo Foundation has awarded nearly $13 million to nonprofits supporting American Indian and Alaska Native communities as part of a five-year, $50 million commitment to expand its focus on tribal philanthropy. The funding will help increase homeownership, energy sovereignty and workforce development on tribal lands, promote development of native owned small businesses, and help build capacity for nonprofits to better serve their clients in Indian Country. “Wells Fargo has been serving American Indian and Alaska Native communities for more than…

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MetLife Foundation, Commonwealth Launch Multi-Year Effort to Help Millions of Financially Vulnerable Build Savings & Economic Opportunity

Stuart Mitchell

Decades of research points to the material, psychological and social value of wealth. Yet, building financial security is a persistent challenge for lower-income Americans who continue to become less wealthy, not more. In fact, more than 40 percent of people in the United States cannot cover an unexpected $400 emergency expense, according to the Federal Reserve. MetLife Foundation and Commonwealth announced a new project, Making Wealth Common: Extending Financial Opportunity for All, which aims to reverse this trend beginning with over 300,000 financially vulnerable Americans. The four-year initiative, implemented by…

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