The ASA/CAP have released a post called: ASA warns parents over potentially unsafe baby sleep ads I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially dangerous products and practices in ways that could put babies at risk…
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ASA- Handle with care: Advice on advertising to new and expectant parents
The ASA/CAP have released a post called: Handle with care: Advice on advertising to new and expectant parents I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is committed to protecting vulnerable audiences. The ASA’s strategy, AI-Assisted Collective Ad Regulation, sets a clear ambition to increase efforts to protect vulnerable people Vulnerability can arise for many different reasons and in different circumstances. Being part of a vulnerable…
Read MoreASA and Trading Standards join forces to shut down 14 illegal weapons websites
A successful partnership between the Advertising Standards Authority (ASA) and Trading Standards has resulted in the removal of 14 websites illegally advertising prohibited offensive weapons to UK consumers. While the ASA is not a criminal enforcement body, we play an important role in identifying potentially unlawful advertising and ensuring that concerns are directed to the appropriate authorities. When advertising for prohibited weapons is brought to our attention, we can and will refer cases to enforcement partners, including local authority Trading Standards services, for further investigation and action. In this case,…
Read MoreWatchdog issues public warning over misleading air conditioning ads
The ASA/CAP have released a post called: Watchdog issues public warning over misleading air conditioning ads, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we find ourselves in the midst of another heatwave, the advertising watchdog is warning people to be on high alert for misleading online ads for portable air conditioners. With temperatures soaring, many of us are looking for affordable ways to stay cool.…
Read MoreASA – Wishful drinking – hangover cures and the Code
The ASA/CAP have released a post called: ASA – Wishful drinking – hangover cures and the Code, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In popular culture, hangover cures can feel like a mixture of folk remedies, conventional wisdom and urban myths. While suggesting a fry up to a friend after a night out is one thing, publicly advertising a product to specifically address the symptoms is…
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