ASA – Don’t be a bad egg, make sure your Easter promotions are cracking

The ASA/CAP have released a post called: Don’t be a bad egg, make sure your Easter promotions are cracking. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top…

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ASA – Avoiding causing religious offence during Easter

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause…

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ASA – Consumer advice: avoiding coronavirus scams

The ASA/CAP have released a post called: Consumer advice: avoiding coronavirus scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During times of such economic and social uncertainty, we’re reminding consumers to exercise great caution and be extra vigilant of potential scams, both online and offline. We’re working as part of a broader coalition of consumer protection and enforcement bodies, including Citizens Advice and…

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ASA – COVID-19: our regulatory approach

The ASA/CAP have released a post called: COVID-19: our regulatory approach. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week, the Chancellor set out a range of measures to address the economic impact of COVID19, including a challenge to his Cabinet colleagues and business leaders and representatives to identify opportunities to support the most affected industries, including possible ‘regulatory forbearance’. The ASA is…

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ASA – The internet and public protection: when it comes to advertising, we’re already on it

The ASA/CAP have released a post called: The internet and public protection: when it comes to advertising, we’re already on it. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Out of control”, “wild west”, “ungoverned space”. Words often used to describe the internet, a place where some say the usual rules don’t apply.   The digital age brought new markets for small businesses and more…

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