ASA – We’ve launched a Scam Ad Alert system to help better protect consumers online

The ASA/CAP have released a post called: We’ve launched a Scam Ad Alert system to help better protect consumers online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a UK Scam Ad Alert system in partnership with the major digital advertising and social media platforms, including Facebook and Google, to help tackle bogus ads that leave consumers out of pocket. The…

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ASA – Children’s exposure to TV ads for gambling and alcohol: a 2019 update

The ASA/CAP have released a post called: Children’s exposure to TV ads for gambling and alcohol: a 2019 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published our latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such…

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ASA – How free is that free trial?

The ASA/CAP have released a post called: How free is that free trial? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Together with the Competitions and Markets Authority (CMA), we are reminding consumers to think carefully about ‘free trials’ that may end up costing more than they think.    Consumers often sign-up to an ongoing paid subscription in order to take advantage of a…

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ASA – ASA support Scam Awareness Campaign 2020: be #scamaware

The ASA/CAP have released a post called: ASA support Scam Awareness Campaign 2020: be #scamaware. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re supporting Scams Awareness Campaign 2020. As a member of the Consumer Protection Partnership (CPP) which includes Citizens Advice, National Trading Standards and the Competition and Markets Authority, we’re working with our partners to raise consumer awareness and help equip them…

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ASA – Putting IV drip advertisers on notice

The ASA/CAP have released a post called: Putting IV drip advertisers on notice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP has published a new Enforcement Notice on Advertising IV Drips (Coronavirus/COVID-19) with the Medicines and Healthcare products Regulatory Agency (MHRA). The Notice targets the promotion of intravenous (IV) drips to UK consumers. We have seen a small number of businesses advertising…

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