ASA – New guidance aims to ensure in-game purchases are advertised responsibly

The ASA/CAP have released a post called: New guidance aims to ensure in-game purchases are advertised responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published guidance for advertisers to help them ensure that in-game purchases are marketed responsibly.   The guidance aims to ensure consumers are better protected, amidst increased awareness of concerns about the potential for in-game purchasing to mislead consumers.…

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ASA – Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels

The ASA/CAP have released a post called: Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. For twelve months, between 1 April 2020 and 31 March 2021, we proactively monitored and tackled…

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CAP – Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads

The ASA/CAP have released a post called: Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be difficult to digest but the ASA and CAP have found that some ads for testing services are making misleading claims about detecting food intolerances, allergies or sensitivities.   The NHS and…

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ASA – ASA statement on crypto-assets

The ASA/CAP have released a post called:  ASA statement on crypto-assets. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re aware that people are concerned about crypto-asset advertising – particularly regarding cryptocurrencies and ‘non-fungible tokens’ (NFTs). This is a ‘red alert’ priority issue for us and we’re taking action. Crypto-assets have exploded in popularity in recent years, but there’s a real danger that people…

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ASA – We’re supporting National Consumer Week 2021

The ASA/CAP have released a post called: We’re supporting National Consumer Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From buying sustainably to watching their carbon footprint, consumers are increasingly aware of their climate impact. Businesses are alive to this fact and it’s now commonplace to see companies promoting their environmental credentials to appeal to eco-conscious customers. Competition can help drive the…

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