ASA – Innovate to regulate: policing ads online

The ASA/CAP have released a post called: Innovate to regulate: policing ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s simple and straightforward for the ASA to answer the two most common questions we receive about online advertising: “Yes, we have rules for online advertising”. Our rulebook covers almost every online ad in paid-for space and in media under an advertiser’s control, including…

Read More

ASA – Ensure your recycling claims aren’t a load of rubbish

The ASA/CAP have released a post called: Ensure your recycling claims aren’t a load of rubbish. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week saw both Recycle Week 2021 and the publication of the Competition and Markets Authority’s (CMA) guidance on environmental claims on goods and services.  Climate change and the environment are currently high the ASA and CAP’s agenda, so it is…

Read More

ASA – ASA issues Enforcement Notice to the fertility industry

The ASA/CAP have released a post called: ASA issues Enforcement Notice to the fertility industry. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have, jointly with the Human and Fertilisation and Embryology Authority, issued an Enforcement Notice to the fertility industry, including IVF clinics, instructing practitioners in this sector to review their advertising materials, including claims on their websites and social media sites, to ensure…

Read More

ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites

The ASA/CAP have released a post called: ASA calls on advertisers to make better use of online targeting tools to minimise children’s exposure to age-restricted ads in mixed-age audience sites. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of our latest proactive monitoring sweep, making world-leading use of Avatar technology to assess the distribution of ads for alcohol, gambling, and…

Read More

ASA – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

The ASA/CAP have released a post called: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to…

Read More