Tag: ASA

ASA: Why it pays to #ad

Stuart Mitchell

The ASA/CAP have released a post called: Why it pays to #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing is big business. A $1.7billion industry in 2016 has expanded to a projected $15billion one in 2022[1]. In February 2022 there were 57.6 million active social media users in the UK[2], which represents 84% of the UK population. Its rapid expansion has…

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ASA – 100 Children Report: follow-up engagement with advertisers, agencies and platforms

Stuart Mitchell

The ASA/CAP have released a post called: 100 Children Report: follow-up engagement with advertisers, agencies and platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the publication of the ‘The 100 Children Report’, in November 2022, the ASA undertook to follow up with advertisers, their agencies and platforms on some of the report’s key findings. We have now published our 100 Children Report –…

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ASA – Mini-Heater ads full of hot air

Stuart Mitchell

The ASA/CAP have released a post called: Mini-Heater ads full of hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As lots of us are struggling with the cost-of-living crisis, we’re keenly aware that many consumers are worried about paying their bills. During the winter, that’s especially true for heating.   It’s important that advertisers are particularly sensitive to this moment in time, when…

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ASA creates resource especially tailored for small businesses

Stuart Mitchell

The ASA/CAP have released a post called: ASA creates resource especially tailored for small businesses I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For the first time, we have brought together a collection of resources tailored to helping small businesses better understand and follow the ad rules. From Brexit, to the pandemic, to the cost of living crisis; it’s been a real period of change…

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ASA Concludes Pilot year for Intermediary and Platform Principles

Stuart Mitchell

In a world first, the ASA and some of the largest companies in the digital advertising supply chain have now completed a Pilot, which extended the ASA’s role online.   The Pilot, which ran for one year from June 2022, is the result of a collaboration between the ASA and members of IAB UK (a member of the Committee of Advertising Practice). Participating companies in the Pilot were: Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Twitter and Yahoo. Centred around six ‘Intermediary and Platform Principles’, its…

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