Tag: ASA

ASA – Warning on promoting newly licensed prescription-only medicines and unlicensed medicines for weight management

Stuart Mitchell

The ASA/CAP have released a post called: Warning on promoting newly licensed prescription-only medicines and unlicensed medicines for weight management, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA, the Medicines and Healthcare products Regulatory Agency (MHRA) and the General Pharmaceutical Council (GPhC) are issuing a warning to businesses seeking to promote newly licensed medicines, as well as those that do not yet have a licence. We have seen recent examples of…

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Accessibility provisions and material information in advertising

Stuart Mitchell

CAP and BCAP recently engaged stakeholders to understand developments in advertising accessibility and the challenges faced by disabled audiences. One of the key themes that emerged from those discussions was the importance of considering accessibility at the start of the creative process, rather than attempting to retrofit accessibility provisions once an ad has been created. Accessibility provisions such as audio description, closed captions and signing can help make advertising accessible to a wider audience. Where advertisers choose to use such provisions, they should ensure that any material information communicated in…

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ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

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ASA – Scare with Care: Advertising Guidance on Phobias

Stuart Mitchell

The ASA/CAP have released a post called: Scare with Care: Advertising Guidance on Phobias, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone has a slight fear of something, but when that fear becomes a severe phobia, it can have an impact people’s lives, especially if the cause of that phobia cannot be avoided in daily life. This article looks at the things that marketers might need to be…

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ASA – Keeping gambling advertising responsible and protecting young people

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Keeping gambling advertising responsible and protecting young people but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published two rulings involving a betting company (Betway) and an online betting platform (Oddschecker) where the advertisers’ Instagram posts featured well-known footballers. We investigatged whether, against our gambling rules, they were likely to have strong appeal to under-18s.   In the case involving Betway, we concluded that former…

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