ASA takes action against misleading debt advice ads

The ASA/CAP have released a post called: ASA takes action against misleading debt advice ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have today published two rulings involving commercial debt advice companies, National Direct Service and Fidelitas Group Ltd who made various misleading claims, in paid-for search ads and on their websites, about their services. We’ve taken this action in response to complaints from the…

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ASA – Tackling racial and ethnic stereotyping in ads – the role the ASA is playing

The ASA/CAP have released a post called: Tackling racial and ethnic stereotyping in ads – the role the ASA is playing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Guy Parker, ASA Chief ExecutiveThe death of George Floyd in May, an unarmed and incapacitated black man in the custody of police officers, was deeply shocking.  That unambiguous act of injustice has prompted long-overdue conversations…

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ASA – Our latest monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels

The ASA/CAP have released a post called: Our latest monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published findings from the second of our online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their ads…

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ASA supports online awareness campaign to help protect the public from scams

Friends Against Scams (FAS), a National Trading Standards (NTS) initiative which aims to protect and prevent members of the public from becoming victims of scams, is encouraging people to bolster their ability to spot the signs of scams by taking part in a free online awareness session. The FAS initiative has been running for four years and over half a million people have already completed the session, with today’s FASathon – the Friends Against Scams marathon – aiming to get as many people as possible to visit www.FriendsAgainstScams.org.uk and take part…

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ASA – Google joins the European Advertising Standards Alliance

The ASA/CAP have released a post called: Google joins the European Advertising Standards Alliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We warmly welcome the announcement today that Google has joined the European Advertising Standards Alliance (EASA). Google is the first corporate member of the Alliance and partner of the advertising self-regulatory (SR) network. EASA, of which we are a founding member, is the umbrella…

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