Tag: ASA

The ASA/CAP have released a post called: Tread carefully: Put your money where you mouth is, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.  The Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into force last year, which replaced the Advertising Codes’ previous underpinning legislation. It currence-ly appears that the ASA’s previous pricing rulings are sound, but it’s worth cheque-ing in on the change. In November 2025, the Competition and Markets Authority…

The ASA/CAP have released a post called: Tread carefully: Public want influencer ads to be clearly labelled, new research shows, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re publishing research showing that many people find it difficult to tell when influencer content is advertising, even though most want ads to be clearly labelled. Influencer ads are often confused with everyday posts and are harder to recognise than people expect. Influencer content…

Today, the Advertising Standards Authority (ASA) is revealing the four biggest scam advertising trends it observed in 2025, based on reports from the public through its Scam Ad Alert system.  We work closely with major online advertising and social media platforms to help tackle scam ads when they appear in paid-for space online. In 2025, we received 2,589 reports of potential scams, triggering 189 alerts to platforms to take scam ads down.  But as scammers continue to adapt and use increasingly sophisticated tactics, including AI-generated content, it’s just as important that people know what to look out for. That’s why we’re sharing the key scam ad trends…