Tag: ASA

ASA – Putting vulnerable audiences first in a changing advertising landscape

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Putting vulnerable audiences first in a changing advertising landscape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As an organisation, we’re committed to protecting vulnerable audiences. That means engaging with people who may be vulnerable in the right way and recognising that ads seen or heard by these groups may need extra care and consideration. We want to make sure we’re doing everything we…

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IPA welcomes final ASA guidance on LHF advertising rules

Stuart Mitchell

The ASA has now published its response to its consultation on incorporating the new LHF advertising rules into the CAP and BCAP Codes. This includes the final version of the statutory guidance that industry has been expecting for so long. Although the rules don’t come into effect until 5 January, the guidance is now ‘live’ as advertisers and agencies wanting to advertise from that date will be expected to start using it to ensure their campaigns are compliant. Richard Lindsay, Director of Legal & Public Affairs, IPA, said: “It has…

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Watch out for misleading mini-heater ads, warns ASA

Stuart Mitchell

As temperatures drop, the Advertising Standards Authority (ASA) is urging people to be on high alert for misleading mini-heater ads.  With the cost-of-living crisis continuing to put pressure on households, we know that many are worried about rising heating bills. Understandably, people, particularly those who may be financially or physically vulnerable, are looking for cheaper ways to stay warm. And some advertisers are exploiting their concerns through highly misleading ads for plug-in mini-heaters.  This is an issue we’ve been monitoring closely for the past couple of years. Some of the problems we’ve seen include:   Claims that mini-heaters are more efficient than other home heating methods, without evidence.  Suggestions a mini-heater is a cheaper alternative to central heating, when this isn’t the case.  Exaggerations about a mini-heater’s capabilities or performance.  These ads often appear more frequently during the colder…

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Harnessing AI for good: world-leading trial monitoring alcohol ads

Stuart Mitchell

ASA are publishing the results of a cutting-edge trial that used artificial intelligence (AI) at scale to check whether alcohol ads are sticking to the rules. The findings show that the overwhelming majority of alcohol advertisers are compliant, and the trial itself marks a major step forward in how innovative technologies like AI can strengthen regulation and support responsible advertising. Our goal was to see whether AI could help us spot potential problems that traditional monitoring or public complaints might miss, while giving a clearer picture of overall compliance. We’ve…

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CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

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