Tag: ASA

The ASA/CAP have released a post called: ASA – Wishful drinking – hangover cures and the Code, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In popular culture, hangover cures can feel like a mixture of folk remedies, conventional wisdom and urban myths. While suggesting a fry up to a friend after a night out is one thing, publicly advertising a product to specifically address the symptoms is…

The ASA/CAP have released a post called: Keep your ads a cut above the rest: Advertising products and services for hair loss, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hair loss remains a sensitive area within health and beauty advertising. Balancing persuasive copy with compliant and sympathetic messaging is key to pulling off an ad that complies with the Codes. Not all hair loss is the same The…

The ASA/CAP have released a post called: On the road to motoring ads compliance, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As schools across the country break for summer holidays, many families will be hopping in the car for seaside day trips or hiking holidays. A perfect opportunity, then, for a refresher course on ensuring your motoring ads pass the test. Safety is key Ads that depict…