ASA supports online awareness campaign to help protect the public from scams

Friends Against Scams (FAS), a National Trading Standards (NTS) initiative which aims to protect and prevent members of the public from becoming victims of scams, is encouraging people to bolster their ability to spot the signs of scams by taking part in a free online awareness session. The FAS initiative has been running for four years and over half a million people have already completed the session, with today’s FASathon – the Friends Against Scams marathon – aiming to get as many people as possible to visit www.FriendsAgainstScams.org.uk and take part…

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ASA – Google joins the European Advertising Standards Alliance

The ASA/CAP have released a post called: Google joins the European Advertising Standards Alliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We warmly welcome the announcement today that Google has joined the European Advertising Standards Alliance (EASA). Google is the first corporate member of the Alliance and partner of the advertising self-regulatory (SR) network. EASA, of which we are a founding member, is the umbrella…

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ASA – Depicting COVID-19 safety measures in ads

The ASA/CAP have released a post called: Depicting COVID-19 safety measures in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the beginning of the pandemic the ASA, and CAP, have remained conscious that in this time of national crisis it’s imperative to act sensitively and with due regard to the circumstances faced by businesses and members of the public alike.  In practice,…

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ASA – Covid-19: Trends in Advertising

The ASA/CAP have released a post called: Covid-19: Trends in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Given the regulatory spotlight on ads for gambling, alcohol and food and soft drinks high in fat, salt or sugar, it’s easy to forget that the public’s exposure to them forms just a small part of their overall exposure to ads. With reference to previous…

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ASA – Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’

The ASA/CAP have released a post called: Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a brand new advertising campaign in Scotland to promote our role in helping to keep all ads ‘legal, decent, honest and truthful’. The campaign has been developed in partnership…

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