ASA | Ethical Marketing News

ASA – Public want influencer ads to be clearly labelled, new research shows

March 1, 2026February 13, 2026 Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Public want influencer ads to be clearly labelled, new research shows, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re publishing research showing that many people find it difficult to tell when influencer content is advertising, even though most want ads to be clearly labelled. Influencer ads are often confused with everyday posts and are harder to recognise than people expect. Influencer content…

Biggest scam ad trends of 2025 revealed

February 25, 2026February 11, 2026 Stuart Mitchell

Today, the Advertising Standards Authority (ASA) is revealing the four biggest scam advertising trends it observed in 2025, based on reports from the public through its Scam Ad Alert system. We work closely with major online advertising and social media platforms to help tackle scam ads when they appear in paid-for space online. In 2025, we received 2,589 reports of potential scams, triggering 189 alerts to platforms to take scam ads down. But as scammers continue to adapt and use increasingly sophisticated tactics, including AI-generated content, it’s just as important that people know what to look out for. That’s why we’re sharing the key scam ad trends…

ASA – Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority

February 20, 2026February 14, 2026 Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We work with the General Osteopathic Council (GOsC) to reinforce high standards in relation to advertising osteopathy to the public, ensuring it is responsible and it is not misleading. Ensuring advertising is legal, decent, honest and truthful is essential to…

World-class complaining: Cross-border ads and the ASA’s remit

February 13, 2026January 30, 2026 Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: World-class complaining: Cross-border ads and the ASA’s remit, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the good old days, you’d see a poster at the side of the road, or receive a leaflet through the letterbox, safe in the knowledge that if you had to complain about that ad, for whatever reason, it would be in the ASA’s remit. Then, the internet…

ASA – Putting vulnerable audiences first in a changing advertising landscape

January 14, 2026December 20, 2025 Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Putting vulnerable audiences first in a changing advertising landscape, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As an organisation, we’re committed to protecting vulnerable audiences. That means engaging with people who may be vulnerable in the right way and recognising that ads seen or heard by these groups may need extra care and consideration. We want to make sure we’re doing everything we…