ASA to run event on racial and ethnic stereotyping in ads

The ASA are currently undertaking a project on racial and ethnic stereotyping in advertising, which closely looks at whether they can do more to prevent potential harms arising from racial and ethnic stereotypes in advertising, which could contribute to real-life inequalities. You can view their blog post, published in December, which outlines their work here. Below is the post on their website that gives information on the online event: On Wednesday 5th May, we will be hosting an online event to introduce our project to the industry. We want to…

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ASA – Six month review of our Scam Ad Alert system

The ASA/CAP have released a post called:  Six month review of our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In June 2020, we launched a Scam Ad Alert system in partnership with major online ad and social media platforms, including Google and Facebook, to help tackle scam ads online. We launched the system because, while the overwhelming majority of…

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ASA – Bringing body image into sharp focus

The ASA/CAP have released a post called: Bringing body image into sharp focus. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’ve witnessed a concerted focus by policy makers to identify the root causes of negative body image and confidence, particularly among young people, and the measures that can be taken to prevent harms.   It’s a conversation the ASA is actively…

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ASA – Protecting children online: our online monitoring results for Q4 2020

The ASA/CAP have released a post called: Protecting children online: our online monitoring results for Q4 2020. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published the findings from the third of our monitoring sweeps, as part of a year-long project to identify and tackle age-restricted ads appearing in children’s online media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to…

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ASA takes action against misleading debt advice ads

The ASA/CAP have released a post called: ASA takes action against misleading debt advice ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have today published two rulings involving commercial debt advice companies, National Direct Service and Fidelitas Group Ltd who made various misleading claims, in paid-for search ads and on their websites, about their services. We’ve taken this action in response to complaints from the…

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