Tag: ASA

ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

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ASA – Scare with Care: Advertising Guidance on Phobias

Stuart Mitchell

The ASA/CAP have released a post called: Scare with Care: Advertising Guidance on Phobias, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone has a slight fear of something, but when that fear becomes a severe phobia, it can have an impact people’s lives, especially if the cause of that phobia cannot be avoided in daily life. This article looks at the things that marketers might need to be…

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ASA – Keeping gambling advertising responsible and protecting young people

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Keeping gambling advertising responsible and protecting young people but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published two rulings involving a betting company (Betway) and an online betting platform (Oddschecker) where the advertisers’ Instagram posts featured well-known footballers. We investigatged whether, against our gambling rules, they were likely to have strong appeal to under-18s.   In the case involving Betway, we concluded that former…

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Protecting people from harmful ads for weight-loss medicines: new research and Enforcement Report

Stuart Mitchell

The ASA has today published new consumer research alongside a CAP Enforcement Report on how weight-loss prescription-only medicines are being promoted to the public and the steps we’re taking to protect people from harmful ads. Our research shows that growing public interest in weight-loss medicines, combined with increasingly sophisticated marketing, is creating new risks in the weight-loss advertising landscape. Many people interpret ads for weight-loss treatments as promoting prescription-only medicines, and some feel pressure to pursue treatments that require proper medical oversight. Our enforcement update outlines how we’re responding to…

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UK advertising leaders set up funding taskforce

Stuart Mitchell

The Advertising Standards Board of Finance (Asbof) has announced a new taskforce to secure sustainable long-term funding for the ASA System. Details of the taskforce are set out in this press release from Asbof. UK advertising is vibrant and booming: doubling in size since 2019 and public trust in it has reached a five-year high. This success is underpinned by the credibility of the ASA system’s self- and co-regulatory system. The ASA has invested in AI and machine learning to keep up with the scale of advertising growth. In 2025 the…

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