Tag: ASA

CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

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CAP – Disposing of misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Disposing of misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Taking out the bins shouldn’t be a complicated chore and making sure ads don’t mislead people about how to dispose of a product or its packaging properly doesn’t have to be either. In November 2023, the ASA published independent research into how terms like ‘recyclable’, ‘compostable’,…

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ASA launches latest phase of UK-wide awareness campaign

Stuart Mitchell

The ASA/CAP have released a post called: ASA launches latest phase of UK-wide awareness campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re back with another burst of bold ads to help people understand who we are, what we do and why it matters. Launching on 7 July, the latest phase of our UK-wide campaign aims to raise public awareness that the ASA…

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ASA’s commitment to protecting vulnerable consumers

Stuart Mitchell

The ASA/CAP have released a post called: ASA’s commitment to protecting vulnerable consumers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “We will put people first and prioritise protecting vulnerable people.” The first strand of our latest strategy,  AI-Assisted Collective Ad Regulation, sets a clear and powerful ambition. We’re committed to increasing our efforts to protect vulnerable people and to support those who need our…

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ASA – The Depiction of Older People in Advertising

Stuart Mitchell

The ASA/CAP have released a post called: The Depiction of Older People in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our new research has revealed that too many advertisers are behind the times when it comes to ageing. The study, which involved focus groups and a survey of over 4,000 UK adults, found that many older people feel invisible in mainstream advertising, reduced…

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