ASA – Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media

The ASA/CAP have released a post called: Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings from our latest online monitoring sweep, which has helped us identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their…

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ASA – Don’t miss out on this ‘Daily Deal’ Insight!

The ASA/CAP have released a post called: Don’t miss out on this ‘Daily Deal’ Insight! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s no denying the satisfaction of tracking down a really great offer.  A savvy shopper is certainly a happy shopper and ‘daily deals’ type promotions and websites can offer consumers some very enticing savings.  But these promotions are subject to the…

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ASA – Trends in ad complaints during lockdown – a review – Marketing in the time of Covid-19

The ASA/CAP have released a post called: Trends in ad complaints during lockdown – a review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Unlocking our ad complaints As the phased easing of lockdown restrictions begins and we all look tentatively ahead, we’ve reviewed the complaint cases we received during the peak of the health crisis to see whether and how consumer concerns changed.…

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ASA – Opinion Piece – We think political advertising should be regulated

The ASA/CAP have released an opinion piece, originally in the Guardian, called: We think political advertising should be regulated. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The current global health crisis is, rightly, front and centre of all current political, media and societal discourse. But rewind just a few short months and you’ll recall the UK general election, which played out against a backdrop…

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ASA – Using Technology for Good: our Annual Report

The ASA/CAP have released a post called: Using Technology for Good: our Annual Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Annual Report 2019, published today, reveals how the use of technology has helped us to be more effective in how we regulate UK advertising and protect consumers and businesses. As part…

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