Tag: ASA

ASA and Trading Standards join forces to shut down 14 illegal weapons websites

Stuart Mitchell

A successful partnership between the Advertising Standards Authority (ASA) and Trading Standards has resulted in the removal of 14 websites illegally advertising prohibited offensive weapons to UK consumers. While the ASA is not a criminal enforcement body, we play an important role in identifying potentially unlawful advertising and ensuring that concerns are directed to the appropriate authorities. When advertising for prohibited weapons is brought to our attention, we can and will refer cases to enforcement partners, including local authority Trading Standards services, for further investigation and action. In this case,…

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Watchdog issues public warning over misleading air conditioning ads

Stuart Mitchell

The ASA/CAP have released a post called: Watchdog issues public warning over misleading air conditioning ads, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As we find ourselves in the midst of another heatwave, the advertising watchdog is warning people to be on high alert for misleading online ads for portable air conditioners. With temperatures soaring, many of us are looking for affordable ways to stay cool.…

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ASA – Wishful drinking – hangover cures and the Code

Stuart Mitchell

The ASA/CAP have released a post called: ASA – Wishful drinking – hangover cures and the Code, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In popular culture, hangover cures can feel like a mixture of folk remedies, conventional wisdom and urban myths. While suggesting a fry up to a friend after a night out is one thing, publicly advertising a product to specifically address the symptoms is…

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ASA – Keep your ads a cut above the rest: Advertising products and services for hair loss

Stuart Mitchell

The ASA/CAP have released a post called: Keep your ads a cut above the rest: Advertising products and services for hair loss, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hair loss remains a sensitive area within health and beauty advertising. Balancing persuasive copy with compliant and sympathetic messaging is key to pulling off an ad that complies with the Codes. Not all hair loss is the same The…

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ASA – On the road to motoring ads compliance

Stuart Mitchell

The ASA/CAP have released a post called: On the road to motoring ads compliance, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As schools across the country break for summer holidays, many families will be hopping in the car for seaside day trips or hiking holidays. A perfect opportunity, then, for a refresher course on ensuring your motoring ads pass the test. Safety is key Ads that depict…

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