Day: 3 March 2019

The Odd Shop and the Dutch government put a face on Brexit

Stuart Mitchell

You can’t open a newspaper, turn on a radio or watch the news without hearing about Brexit. A deal will have to be reached at the end of March, but the probability that the United Kingdom will leave the European Union without a deal increases every day. Brexit will have consequences for almost everyone, but entrepreneurs in particular will be the first to be affected by it, and it’s high time they prepare for what’s coming. That’s why Amsterdam creative agency, The Odd Shop and the Dutch government launched a…

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Say No to FGM: Campaign Calling for Zero Tolerance to Female Genital Mutilation Launched Across Egypt

Stuart Mitchell

To coincide with the International Day of Zero Tolerance for Female Genital Mutilation on 6 February, leading anti-FGM organization 28 Too Many, in partnership with the Rofayda Hospital Group and Tadwein in Egypt, announced the launch of its Zero Tolerance Ribbon against FGM. The ribbon will be given to the parents of all newborn baby girls’ at Rofayda hospitals across Egypt along with their birth certificates and a pledge urging parents to sign that they will not practice FGM on their daughters. More than 200 million girls and women have…

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Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Stuart Mitchell

Foundation Laço Rosa, an organization that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who receive wigs from the Foundation. Therefore, what was a queue of women in the layout becomes a donation in that same instant. The accessory is expensive and contributes to improving these women’s self-esteem while they confront breast…

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New Research Reveals Period Poverty is More Substantial in UK

Stuart Mitchell

Ahead of a nationwide campaign in March, research published has revealed that the issue of period poverty is more substantial than previously evidenced. Until now, the statistic of 1 in 10 women and girls in the U.K. being unable to afford menstrual products has been cited, but a new survey held by Ginger Comms, the Bloody Big Brunch and Hey Girls has shown that the figure is closer to 3 in 10 women (27%). 51% of the population (men and women) say that they have either had direct experience of…

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No place for alcohol marketing in sport

Stuart Mitchell

The chair of Scottish Women’s Football (SWF) Vivienne MacLaren spoke at the Scottish Parliament on Wednesday 20th February to highlight the reality of not accepting sponsorship from the alcohol and gambling industries / talk about the real impact on grassroots sport without the income from alcohol and gambling industries. Presenting to the Cross-Party Group on Improving Scotland’s Health, this discussion comes shortly after the Scottish Government have committed to consult and engage on a range of measures, including mandatory restrictions, on alcohol marketing to protect children and young people in…

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