Day: 5 April 2019

New stock images on knife crime aim to change media narrative around young people

Stuart Mitchell

A new collection of stock images on knife crime have been launched in an effort to reduce the use of graphic and sensationalised images in the media of young people. The project, named ‘Taking Stock’, involved co-designing the images with young people with experience of offending. Young people looked at images currently used to portray knife crime. Their conclusion was that images used in the media were likely to scare children and young people, and did not seem to be realistic. They also believe that the only way to prevent…

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Historic release bolsters one of Canada’s most endangered birds

Stuart Mitchell

With the release of 66 greater sage-grouse into the wild, the Calgary Zoo, in partnership with the Nature Conservancy of Canada (NCC) and Parks Canada, has significantly boosted one of Canada’s most endangered birds at a time when fewer than 250 remain in their habitat. This milestone release is the result of a five-year program by the Calgary Zoo, which is working in collaboration with NCC and Parks Canada, with funding support from the Governments of Canada and Alberta. “These are early days in the urgent effort to save this…

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Amazon announces programme to further boost gender diversity and inclusion across UK business

Stuart Mitchell

Amazon has launched Amazon Amplify – a series of initiatives designed to further increase the number of women in technology and innovation roles across its UK business. This new programme builds on existing diversity-focused initiatives at the company, including programmes to ensure diverse interview panels and increase volumes of women applicants, affinity groups for women, LGBT+, BAME and disabled employees, and transgender guidelines for managers and employees to support transgender staff and their allies. The Amazon Amplify programme aims to further ramp up the recruitment and retention of women employees; encourage more…

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Brita® Canada and world-renowned creative conservationist Asher Jay tackle single-use plastic water bottles with ‘Niagara Now’ exhibit at Union Station

Stuart Mitchell

Brita Canada is partnering with world-renowned creative conservationist and National Geographic Explorer Asher Jay to create a one-of-a-kind exhibit at Toronto’s Union Station kicking-off Earth Month in April and celebrating the launch of the new Premium Filtering Water Bottle. The 12-foot-tall installation – Niagara Now – recreates the iconic Canadian waterfall using 900 salvaged plastic bottles in an attempt to address the enormous environmental footprint of single-use plastic water bottles in Canada. Contrasted next to the sprawling horseshoe is a solitary Brita Longlast™ Filter, capable of replacing up to 900…

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Scott Brothers join Habitat for Humanity to launch Home is the Key campaign to drive support for affordable housing across U.S.

Stuart Mitchell

Nearly 19 million U.S. households spend more than half of their paychecks on housing costs, creating a burden that often requires families to make difficult choices between their housing, healthcare, education and transportation. Habitat for Humanity is doing something about it, with the support of Habitat Humanitarians Drew and Jonathan Scott, as well as five major brand partners that will be raising awareness and funds for affordable housing through the third-annual Home is the Key campaign during the month of April. The campaign partners—At Home, Chico’s FAS, Inc. (including its…

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